Campaign Officer Fr
Il y a 5 mois
Description
The Campaign Officer will have a **creative**, **strategic** and **analytic** mind. He/She is passionated about health and wellness sectors.
**Main responsibilities**
Campaign Creation and Execution:
- Responsible for crafting **innovative** and **targeted campaign strategies**. This includes identifying target audiences, defining campaign objectives, and planning tactics to achieve these goals.
- Ensure all campaigns flow through quality assurance processes to guarantee accurate and **on-time campaign delivery**.
- ** Measure** campaign success, **monitor** and **evaluate** campaign progress, provide status updates to stakeholders, and take corrective action as necessary.
- Conduct continuous **testing** and **analysis** of target criteria, content, landing pages and forms to increase open, click, lead, conversion rates, and identify best practices.
- Work closely with **cross-functional teams**, including branding, purchase department, data department and management to ensure smooth campaign execution.
Technology/System Management:
- Create Smart lists and **segmentation**; set up batch and trigger campaigns, landing pages, forms, and SalesForce alerts.
- Establish processes that ensure best practice in campaign and lead management.
- Monitor and maintain data integrity within the marketing team.
- Ensure data integrity at list import and follow ongoing data cleansing best practices.
Reporting:
- Work with the website developers, and admin to ensure that campaign flow is accurately planned and tracked.
- Responsible for monthly and quarterly report creation to keep management updated on campaign and lead generation success. Communicate campaign program results and trends for timely collaboration.
- ** Monitor** the performance of ongoing campaigns and proposing **improvements** to optimize results will be part of your responsibilities. This may involve adjustments in segmentation, distribution channels, or messaging.
We would be glad to work with you in our Liège (Wandre) offices.
**Profile**:
- Strong interest in **e-commerce**:
- University degree in digital marketing and experience of minimum 3 years
- Experience in **segmentation**:
- ** Autonomous** with good **organizational** and multi-tasking skills
- Highly motivated, goal driven, flexible and capable of working in a fast-paced environment
- Excellent **problem solving**, **analytical **and** proactive** skills
- Excellent knowledge of English and French
- Knowledge of Google Analytics or Adobe Experience Cloud
- ** Strong interest** for **health** and wellness sectors
Languages French English
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