Brand Content Manager
il y a 3 semaines
**Missions principales**:
**1. Développement de la stratégie de contenu pour les clients**:
- Collaborer avec les clients pour comprendre leurs objectifs, leur positionnement, leurs valeurs, et leurs cibles.
- Élaborer des stratégies de contenu personnalisées et adaptées aux besoins de chaque client.
- Identifier les tendances et opportunités pertinentes pour améliorer la visibilité et l’engagement des marques clientes.
**2. Création et gestion de contenu multicanal**:
- Produire et coordonner la création de contenus variés (articles, vidéos, podcasts, infographies, newsletters, etc.) pour répondre aux besoins spécifiques des clients.
- Superviser la production et la qualité des contenus réalisés par les équipes internes ou des prestataires externes.
- Adapter les contenus aux différentes plateformes (site web, réseaux sociaux, campagnes publicitaires) pour maximiser leur impact.
**3. Gestion des projets clients**:
- Planifier et piloter les calendriers éditoriaux pour garantir le respect des délais et des objectifs.
- Agir en tant qu’interlocuteur principal pour les clients, en assurant une communication fluide et en gérant les retours et ajustements.
- Fournir des recommandations stratégiques basées sur les données et l’analyse des performances.
**4. Optimisation SEO et performances**:
- Assurer l’optimisation SEO des contenus pour améliorer leur positionnement dans les moteurs de recherche.
- Suivre les performances des contenus et des campagnes à l’aide d’outils analytiques (Google Analytics, outils sociaux, etc.).
- Proposer des ajustements et itérations pour atteindre les KPI définis avec les clients.
**5. Veille stratégique et sectorielle**:
- Réaliser une veille constante sur les tendances de contenu, les nouvelles plateformes, et les pratiques du secteur des clients.
- Identifier les opportunités de différenciation pour les marques clientes face à leurs concurrents.
**6. Coordination interservices et gestion d’équipe**:
- Collaborer avec les équipes internes (designers, rédacteurs, spécialistes de la publicité) pour la réalisation des projets.
- Encadrer les freelances ou autres partenaires impliqués dans la création de contenu pour les clients.
- Participer activement à des brainstormings pour générer des idées créatives et innovantes adaptées à chaque marque.
**7. Reporting et bilan**:
- Préparer et présenter des rapports détaillés sur les résultats des campagnes et des contenus pour chaque client.
- Proposer des axes d’amélioration basés sur les résultats obtenus et les objectifs futurs.
Ce rôle requiert une capacité à jongler entre plusieurs clients et projets, avec une forte orientation vers la satisfaction client et la création de valeur.
Type d'emploi : CDI
Lieu du poste : Télétravail hybride (1410 Waterloo)
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