Public Engagement Assistant
il y a 1 semaine
**Position title**: Public Engagement Assistant (Press and Media Coordinator)
**Introduction**: The U.S. Embassy in Brussels is looking for a Public Engagement Assistant (Press and Media Coordinator) to join the Public Affairs team at the U.S. Mission to the European Union.
**Your responsibilities**:
Monitors European Union (EU) press and media coverage of issues of importance to the United States. Identifies and advises Mission leadership on strategies for promoting accurate, balanced EU press and media coverage of U.S. foreign policy and American interests; correcting misinformation; and countering disinformation. Builds productive relationships with press and media professionals in person and online that comprise the broad array of governmental and international media organizations located in Brussels to advance U.S. foreign policy goals. The U.S. Mission to the European Union (USEU) engages with representatives of the EU’s 27 member states, the EU’s formal institutions, and the Brussels community of non-governmental organizations and think tanks working on EU issues.
Designs and implements press and media activities for the Mission to promote balanced and informed coverage of U.S. policy, respond to breaking stories, correct misinformation, and counter disinformation.
Continuously monitors EU press and media to identify stories of importance to U.S. policy and American interests, either through in-house personnel or contract services; analyzes EU media trends and outcomes of press/media placement for the Mission and Washington agencies. Analyzes and compiles regular summaries of press and media coverage and its impact; prepares regular verbal and written reports to Mission leadership and, as required, to the wider Department of State (DOS) on Mission media engagement.
Recommends and organizes Mission initiatives to engage effectively with the press and media, whether in response to EU coverage or to initiate dialogue on specific issues. Assesses the news cycle for the best timing of media interactions, specific points to be made (or not made), the appropriate protocol level, and other means for conveying information on or off the record.
Prepares Mission personnel for direct interaction with press/media. Compiles background information on media outlet(s), prepares briefing materials, and compiles relevant DOS or other guidance on the issues to be covered and questions or difficult issues that may come up. Coaches Mission personnel on appropriate language for discussing policy issues. Ensures that Mission press/media interactions conform to agreed ground rules.
Produces policy-specific information (e.g., press releases, media kits, fact sheets, background papers) in English and/or French. Determines journalists’/outlets’ interests, points of view, and priority issues, and distributes information on U.S. policy and other topics. Collaborates with the Strategic Content Coordination team to develop content for the Mission’s digital properties and for online dissemination. Ensures that materials accurately convey all nuances of complex U.S. policies and are of professional caliber. Assists journalists and outlets with fact checks or requests for verification.
Plans and coordinates EU and U.S. media coverage and press logistics for high-level visits (Presidential, Cabinet-level, Congressional, etc.), working closely with the Public Engagement Assistant.
Develops and recommends strategies for Mission engagement with EU press and media. Analyzes media’s audience, geographic reach, political tendencies, and credibility. Recommends priority engagement with outlets that reach audience groups of greatest importance to Mission priorities. Recommends media engagement strategies for the Ambassador and other Mission leadership, based on analysis of individual skill, language ability, portfolio, experience and expertise. Cultivates professional relationships with key media outlets and journalists, editors, and commentators for optimal coverage of U.S. and Mission priorities. Actively plans at least a year in advance for initiatives to maintain editorial focus on long-term policy priorities and to develop initiatives that generate and maintain contact with rising professionals in the press and media sector. Contributes to the Mission Integrated Country Strategy (ICS), the annual Public Diplomacy Implementation Plan (PDIP), and the Public Diplomacy Country Context (PDCC). Assesses previous activities to fine-tune future initiatives; identifies press and media engagement projects and performance objectives, assessment methods, and outcomes.
**Your profile**:
EDUCATION: University degree in Journalism, Communications, International Relations, Political Science, Economics, or equivalent.
EXPERIENCE: 3 years of experience in public relations, public affairs, journalism, communications, marketing, managing public relations, outreach events, press conferences, and other media interactions.
LANGUAGE: Fl
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