Campaign Manager

il y a 3 semaines


Brussels, Belgique Eurostar Temps plein

At Eurostar we’re busy making Europe’s most loved travel experience better than ever. Join us and you’ll be part of a dynamic, connected, cosmopolitan team that feels at home in four countries and shares the same goal - to create an experience for our passengers that’s always truly exceptional. Do you want to be part of this journey?

An opportunity has arisen to join Eurostar as its **Campaign Manager.**

As campaign manager you will develop end to end marketing campaigns to address specific business or customer objectives across all customer touchpoints (including TV, Press, Outdoor, PPC and digital display). You will evaluate and manage the development of creative work and media plans with agencies across multiple markets with a focus on Dutch speaking countries.

This role sits within the Media, creative and social team, who are responsible for leading and delivering the creative and media strategy for Eurostar.

The position can be based in our London or Brussels office.

**Requirements**:
**We are looking for someone to...**
- Develop and manage channel-agnostic communication plans, leveraging available insight, data analytics, and excellent working knowledge of digital and offline media channels - to deliver effective, innovative, and fully integrated campaigns. Work will include the planning, briefing, proofing, and evaluation of both paid media online and offline and Eurostar’s owned media estate.
- Ensure creative and media fit the Belgium and Netherlands markets and audience needs and specificities, including briefing the creative agency and internal studio teams, assisting with Dutch transcreation, attending Dutch AV recordings, providing consolidated feedback, and ensuring adherence to regulations and our values.
- Keep up to date with performance paid media and creative best practices, industry research, legislation, and competitor activities with a particular focus on the Belgium and Netherlands markets.
- Constant focus on delivery deadlines, dependencies & resolutions.
- Manage performance campaigns, ensure monthly KPIs are achieved, and optimisation tactics are executed across media and creative to improve channel performance.
- Identify trends in performance data, pull insight out and recommend future improvements.
- Build innovation and test and learn plans to ensure communications are always evolving and progressing in their effectiveness and efficiency.
- Manage customer audience segmentation and targeting by product, supporting the development of automation and personalisation within our marketing plans, defining 'right time, right message' across our segments & annual plan.
- Collaborate with the Digital Insights team and media agency to deliver accurate, insightful, and timely reports on both campaign-wide and channel level performance, and competitor activity for the relevant business areas/teams. (On-going analysis and optimisation for digital channels, i.e., PPC, Digital Display, Digital Content Optimisation).
- Effectively manage and measure large budgets, including the raising of purchase orders and reconciliation of agency hours, whilst ensuring maximum value extraction.
- Collaborate cross-functionally to identify the role for channels to deliver consistent and engaging executions in paid, owned, and earned channels, against specific campaign objectives.
- Manage and influence stakeholders internally and externally across all levels for sign-off and approval, including presenting at marketing & GTM meetings.

**You'll need...**
- Proven record of briefing and managing creative and media agencies to deliver successful campaigns across paid, owned, and earned digital channels.
- A strong understanding of all channels across the paid, owned and earned media mix, and how to best communicate with them.
- The ability to make decisions and recommendations on the best channel media mix to deliver against campaign objectives.
- Curiosity for consumer insight, campaign performance, and the media landscape.
- Strong people skills and a proven record leading and delivering multiple campaigns or projects, as well as managing stakeholder expectations.
- To be a creative thinker with great diligence and good creative judgment.
- Strong understanding of measurement frameworks and tracking for online campaigns.
- The ability to define measurement plans and analyse data to gain insights and drive business decisions.
- Bilingual proficiency in Dutch and English.

**Desirable**
- Hands-on paid search and/or digital display experience.

**Benefits**
- Travel benefits for work and play
- A great pension
- Exclusive discounts and perks

**If you feel like your skills and experience are relevant for the role, please don't hesitate to apply


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