Product Marketer

Il y a 4 mois

Gent, Belgique Bizzy Temps plein

Hi there We are Bizzy, but we'll talk about us later Right now it's all about you.

We are searching for a strategic and creative **Product Marketer **who will be the critical link between Product, Marketing, and Customer Success teams. This is a new role, designed for a proactive individual who can navigate the intricacies of our product offerings while effectively communicating their value to the market. As a “spider in the web,” you will be working closely with all other departments.
- This role is located in Ghent, with flexibility for working from home 2 days per week._
- We believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for business success so feel encouraged to shine, however that manifests._

Here’s what you’ll be doing:

- **Product Positioning & Messaging**: Develop compelling product positioning, messaging, and value propositions that resonate with our international target audience and differentiate Bizzy in the market.
- **Feature Communication**: Effectively communicate new features both externally to customers and internally across departments to ensure alignment and awareness.
- **Onboarding & Upsell Optimization**: Optimize our onboarding and upsell flow through strategic messaging and retargeting efforts to drive customer success and retention.
- **SEO Optimization**: Take ownership of SEO efforts to enhance product visibility and drive organic growth.
- **Cross-Functional Collaboration**: Serve as the bridge between Product, Marketing, and Customer Success teams, fostering strong relationships and ensuring cohesive execution of marketing initiatives, embodying our commitment to staying **united by growth**. Facilitate communication and collaboration to ensure product features and updates are effectively marketed and supported.
- **GTM Enablement**: Provide the Sales team with the tools, training, and information they need to sell Bizzy’s products effectively. This includes creating product guides, battle cards, and conducting product training sessions.
- **Content Development**: Create and manage a variety of content, including product collateral, case studies, white papers, and presentations, to support sales and marketing initiatives.
- **Market Research & Customer Insights**: Conduct market research and gather customer insights to inform product development, marketing strategies, and sales tactics, embracing _candid candor_ by sharing transparent and actionable feedback.

To excel it in this role, you should have/be
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience in product marketing, ideally in a SaaS or tech environment.
- Strong understanding of product positioning, market research, and go-to-market strategies.
- Excellent communication and collaboration skills, with a talent for building bridges between teams #_unitedbygrowth #candidcandor_
- Ability to translate complex product features into clear, customer-focused messaging _#leadtheway_
- Experience with content creation and a knack for storytelling.
- Data-driven mindset with the ability to analyze performance metrics and refine strategies accordingly.
- Proactive, self-starter with a passion for technology and innovation _#hustleandunwind_

**Why should you join us?**:
**‍‍ Impact**: Play a pivotal role in shaping the future of our products and driving company growth, staying **united by growth** as we scale together.

**✨ Culture**: Be part of a collaborative, innovative, and supportive team that values **candid candor** and **leading the way** in a vibrant start-up environment.

**Growth**: Opportunity for personal and professional development as you lead and learn in a dynamic role.
- ️ **Balance**: Enjoy a flexible work environment that embraces **hustle and unwind**, encouraging both hard work and a healthy work-life balance.

At Bizzy, we are on a mission to help our customers in sales, marketing, recruitment and investments focus on the human side of doing business. Bizzy is the B2B intelligence platform helping businesses discover high-quality, ready-to-buy leads through a unique blend of public and trade registers, dynamic intent data, and AI-powered insights. We are the go-to-source for comprehensive, local B2B data.

On top of a competitive salary, we offer the following benefits:
️ The right tools to do your job without headaches and drama;- Macbook Air
- iPhone 15 (with subscription)
- Healthcare benefits plan (incl Alan daily care)
- Meal vouchers
- ️ A Flex Income Plan through Payflip
- Flexible working hours and locations, although we love to connect in person at least 3 days per week. Fresh fruit in the office (and cookies as well
- ) ‍
- Dedicated budget to support your growth and development
- Awesome Bizzy merchandise
- Team drinks and events
- Diverse teams build better products - an asterisk you'll want to read_

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