Digital Outreach Officer, Web Editorial

il y a 2 semaines

Brussels, Belgique NATO - OTAN Temps plein

**Budget pending approval**

**1. SUMMARY**

NATO’s public diplomacy efforts serve a vital function within the Alliance by communicating its purpose and priorities to audiences worldwide. In fulfilling this role, the Public Diplomacy Division (PDD) actively strengthens NATO’s public image, thereby fostering trust in and support for the Alliance. The Division also acts as coordinator for strategic communication activities across all NATO civilian and military bodies and commands.

The Communications Services (COM) Section, PDD’s digital outreach team, enables PDD to take a landscape approach to digital communication, including the strategic conception, acquisition, production, management, marketing and distribution of multimedia content to engage the Alliance’s audiences in NATO missions, events, operations and activities. PDD-COM comprises two interlinked teams that manage, respectively: content planning, creation and marketing; and NATO’s communication platforms and infrastructure, to include NATO’s broadcast operations and the NATO website.

With considerable autonomy but in close cooperation with colleagues across the digital outreach programme, the Digital Outreach Officer, Web Editorial, executes web editorial projects, including conceptualising, researching and drafting web content for both dynamic and evergreen portions of the site. To enhance UX, the incumbent collaborates in a variety of areas along the user journey, including multimedia storytelling, data visualization and social media marketing. S/he provides professional expertise related to digital communication and participates in normative work. S/he is responsible for engaging NATO’s audiences through NATO.int.

**2. QUALIFICATIONS **AND **EXPERIENCE**

**ESSENTIAL**
- The incumbent must:
- have a University degree in communication, international relations, political science or another area related to NATO’s work;-
- have at least 2 years’ professional experience in content creation for digital platforms, especially web;-
- have superior web editorial and drafting skills, and excellent oral and written communication skills;-
- demonstrate sound political judgment and excellent analytical and conceptual skills to translate strategy into relevant and effective projects for digital-first, multiplatform communication;-
- have the ability to conceptualise a full and rich user journey, developing wholly realised projects that connect web and other digital platforms;-
- possess a high level of digital fluency, with extensive experience handling the range of file formats suitable for web, including both text and multimedia content;-
- demonstrate creativity and innovation, and the ability to adapt all manner of information so that it is meaningful and relevant for a non-expert audience;-
- possess the following minimum levels of NATO’s official languages (English/French): V (“Advanced”) in one; III (“Intermediate”) in the other.**DESIRABLE**
- The following would be considered an advantage:

- very good knowledge of international political affairs and security issues, including familiarity with NATO and other European and/or EuroAtlantic institutions;
- hands-on experience using such marketing tools as SEO and UTM coding and tracking;
- good presentation and briefing skills;
- experience in drafting reports;
- experience in project oversight, (public) procurement procedures and market consultations;
- experience with web content management systems;
- knowledge of another NATO member or Partner language.

**3. **MAIN **ACCOUNTABILITIES**

**Expertise Development**
- Define and develop relevant concepts for web-based communication activities, and other multimedia platforms as appropriate, in the context of NATO’s communications strategy and digital communication programme writ large. Make appropriate, effective contributions to NATO’s communications guidance, plans and assessments.

**Knowledge Management**

**Stakeholder Management**
- Cooperate and coordinate with the full range of internal and external stakeholders, including NATO International Staff, International Military Staff, Delegations, missions, other NATO bodies, and external service providers. Create, maintain and enhance robust professional networks to meet challenges associated with communication about political issues. Identify stakeholders for individual projects, understanding their viewpoints, and contribute to managing different, and sometimes competing, interests.

**Financial Management**
- When required, monitor and report on spending related to respective projects. Ensure that funds are used in a cost-effective manner, aligned with overall strategic and operational plans of NATO/PDD and PDD-COM.

**Representation of the Organization**
- Represent NATO in different fora such as briefings, speaking engagements and conferences.

**Project Management**
- Plan, manage, implement and monitor multiplatform projects. Liaise with individuals and project t

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