Head of Starters and Accountis

il y a 4 semaines


Brussels, Belgique ING Bank N.V. Temps plein

You build a strong internal external network & partnerships, analyze the needs and changes in the market and respond to this in order to attract new Starters, Accountis clients/prospects and clients of Accountis clients.
You optimize the commercial approach, create synergies with Private Individuals and work on optimizing processes related to these ecosystems. In doing so, you’ll receive the support of the Digital Sales team, however you are in the driver seat
**You drive**:
The business development of the Starters & Accountis ecosystem:
Acquisition
Development of the primary relation, the cross-selling, the profitability and NPS
Actively monitor and analyze the data with regard to performance of the ecosystems and act upon them
The development of a strong stakeholder network outside the bank.
The negotiation and follow up of agreements with external partners
Identify new sponsoring/collaboration opportunities, both on national and local level
The implementation of different Marketing actions like events & webinars (with the support of the local Starters & Accountis ambassadors)
Be present on external activities & fairs
Following and understanding the market changes and develop an appropriate strategy:
Having a profound understanding of the Easy service model, digital capabilities and online journeys
Acquiring a profound understanding of the commercial needs in order to create the best possible value proposition and customer journeys
Consider new developments to follow and anticipate changes
Create a strong internal network where you serve of the spoc for the different stakeholders. This also includes managing central projects, involving various stakeholders: Initiate the necessary projects to support your strategy while also taking the role of customer journey expert in these projects
Ensuring an efficient communication via the different channels and touch points:
Analyzing and managing the external communication needs (in collaboration with the Digital Sales team)
Creating the necessary awareness for the specificities of Starters & Accountis to different internal stakeholders and teams internally
Development and animation of an internal ecosystem community & active coaching of the Starters & Accountis ambassadors
**our Skills**:

- Driven and customer focused, loving to collaborate with different people and clients
- Strong communication skills: Fluent written and oral Dutch, French and English
- Strong stakeholder management skills
- Accountable, taking ownership, wanting to make the difference for our customers
- Ability to develop a long term vision and translate this vision into concrete actions
- Analytic mindset to interpret figures and results
- Have leadership skills and good management skills

**Your team**:
You will be part of the Marketing & Ecosystems team in the Business Banking Tribe and will also be closely collaborating with the Digital Sales team and the Starters & Accountis ambassadors.
You will report directly to the Head of Marketing & Communication Business Banking/Wholesale Banking
**GJA**: 17



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