Digital Outreach Officer

il y a 14 heures

Brussels, Belgique NATO - OTAN Temps plein

**BUDGET PENDING APPROVAL**

**1. SUMMARY**

NATO’s public diplomacy efforts serve a vital function within the Alliance by communicating its purpose and priorities to audiences worldwide. In fulfilling this role, the Public Diplomacy Division (PDD) actively strengthens NATO’s public image, thereby fostering trust in and support for the Alliance. The Division also acts as coordinator for strategic communication activities across all NATO civilian and military bodies and commands.

The Communications Services (COM) Section, PDD’s digital outreach team, enables PDD to take a landscape approach to digital communication, including the strategic conception, acquisition, production, management, marketing and distribution of multimedia content to engage the Alliance’s audiences in NATO missions, events, operations and activities. PDD-COM comprises two interlinked teams that manage, respectively: content planning, creation and marketing; and NATO’s communication platforms and infrastructure, to include NATO’s broadcast operations and the NATO website.

Responsibilities include:

- Overseeing the day-to-day posting schedule on NATO’s flagship social media accounts, ensuring relevancy, objectivity and cadence;
- Delivering NATO’s social media strategy, enforcing best practice in formats and tactics and providing consultancy for what works on which channels;
- Working closely with stakeholders around the Alliance to ensure collaboration and cohesion among owned and partner platforms and channels;
- Working with content creators to help shape digital content for NATO’s owned channels, utilising data, audience insight and platform knowledge;
- Commissioning and creating microcontent that is novel and engaging, and in line with the content strategy, channel strategy, NATO messaging and administrative requirements;
- Producing and posting content, including copywriting, image selection and editing, and approval of other team members’ contributions in this area;
- Acting as a deputy for the Head of Social Media;
- Generating practical toolkits for use Alliance-wide;
- Carrying out training and capacity-building;
- Contributing to assessment activities to feed back into strategic planning and reporting.

**2. QUALIFICATIONS **AND **EXPERIENCE**

**ESSENTIAL**

The incumbent must:

- possess a university degree in communications, international affairs or related curriculum;
- have at least 2 years of experience in social media management in a fast-paced environment;
- have experience delivering social media campaigns, growing channels and using data and assessment to target audiences and deliver against defined communication objectives;
- have proven ability to communicate creatively with a varied audience and to nurture and engage online communities;
- have extensive hands-on experience with editorial production on major enterprise social platforms (e.g. Facebook, Twitter, Instagram, LinkedIn, YouTube), including copywriting;
- demonstrate keen political awareness and knowledge of current events;
- possess the following minimum levels of NATO’s official languages (English/French): V (“Advanced”) in one; II (“Elementary”) in the other.

**DESIRABLE**

The following would be considered an advantage:

- knowledge of social media monitoring tools;
- experience with social media management tools;
- experience with image editing software;
- professional experience in an international environment/Organization;
- experience in managing a small team;
- experience working in an agency environment;
- interest and/or studies in defence and security issues;
- knowledge of NATO’s organisational structure and affiliated organisations;
- experience in localisation for segmented international audiences;
- experience creating such microcontent as quotographs, infographs, animated gifs and other microvideo.

**3. **MAIN **ACCOUNTABILITIES**

**Project Management**

**Information Management**

**Stakeholder Management**

**People Management**

Work with the social media team, providing day-to-day oversight and approval of social media outputs. Deputise for the Head of Social Media when required, including work planning and staffing. Provide in-depth mentoring, coaching and training opportunities and be available to offer guidance at critical moments. Promote integrity, professionalism and accountability through a sound and inclusive leadership culture.

**Expertise Development**

**Knowledge Management**

Continuously monitor, analyse and strive to improve the work methods, processes and tools of the team, the section and the Division. Assist in coordination efforts to ensure that appropriate knowledge management systems and mechanisms are in place.

Perform any other related duty as assigned.

**4. INTERRELATIONSHIPS**

The incumbent report s to the Social Media lead under the overall guidance of the Principal Editor/Head PDD-COM Editorial Services. S/he is also required to maintain close working relationships w

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