Digital Engagement Manager
Il y a 7 mois
Over de job:
We are looking for a Digital Engagement professional who is looking to grow their career by being part of Saxo’s exciting journey to bring our story and our offerings to more investors in Belgium. At Saxo ultimately everything we do as a company is focused on getting curious people to be invested in the world by giving our clients more ways to make more of their money.
In this role based out of our MER hub in Belgium, you will be reporting directly to the Local Head of Marketing (based in Antwerp), and working closely with all local departments, in particular sales, marketing & client service, to participate in strengthening our position among retail investors by taking the lead on the localization of global client engagement campaigns and on the creation of local market specific campaigns.
What do we mean by “digital engagement”? Interacting with customers, mainly digitally.
How? By facilitating the development and distribution of customized content utilizing customer’s data and various touchpoints
Why? To inform, inspire and educate our customers in order to boost customer delight and loyalty, directly influence the rate of customer retention and indirectly impact the return of the customers investment portfolio and profits of Saxo Bank.
Eddy Van Geyte, Head of Marketing Belgium, emphasizes the importance of the Digital Engagement Manager role within Saxo by quoting Steve Jobs:
_“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”_
How do you succeed:
- Localization of global client engagement campaigns and platform components- Creation and execution of local engagement campaigns- Monitor and report on key metrics to evaluate campaign success and make data-driven decisions- Analyzing and optimizing digital campaigns to achieve maximum reach and engagement- Ensure consistency across all touchpoints and that local compliance and cultural considerations are included- Helping define and source relevant 3rd party content to improve our client experience- Collaborate with local and global teams to create, review and optimize all client journey related communication-
- Continuous search for Time, Relevant, Engaging & Actionable (TREA) contentWhat you will bring:
- A degree in journalism, communications or marketing shows that you have mastered the basics, but maybe you are just a natural talent- Excellent copywriting skills, ability to translate complex financial topics into attractive and easy-to-understand content- 5y+ experience in (online) content marketing with a focus on engagement-
- Passionate about client behavior and content that drives engagement & loyalty- Strong organizational and project management skills- You are a self-starter with discipline and motivation to drive timely outcomes with impactful work in a complex global organization- You have a can-do spirit, growth mindset, and an open, curious and collaborative attitude- Always looking round the corner and bringing insights and new ideas to the table- Excellent verbal and written communication skills in Dutch, profound knowledge of English and French- Affinity with financial services
Ons aanbod:
De afdeling Saxo Experience Office heeft de algemene verantwoordelijkheid voor de weg die de klant aflegt en alle klantgerichte contactpunten op kanalen en platformen. Wij zorgen ervoor dat onze technologie, schaalgrootte en getalenteerde medewerkers zich vertalen in geweldige klantervaringen en een winstgevende business.
Binnen Saxo Bank zijn IT en de business geïntegreerd in dezelfde teams. We hebben onszelf georganiseerd op basis van wat we voor onze klanten kunnen betekenen, zodat we voor hen de grootste toegevoegde waarde kunnen realiseren. Binnen SXO wordt samengewerkt met mensen uit verschillende disciplines, die allemaal hetzelfde doel delen: een positief verschil maken voor onze klanten.
Onze specialiteit ligt binnen de kapitaalmarkten met een focus op: hoge betrouwbaarheid, grote volumes, weinig vertraging en een cloud-gebaseerde ervaring van wereldklasse voor kleinhandel, institutionele en white label-klanten.
Een deel van SXO’s kernfocus is ook aandacht te vestigen op de behoeften van de klant voordat we nieuwe functies bouwen of nieuwe projecten lanceren in de gehele bank - door prototypes te bouwen, te testen, de winstgevende logica achter het aanbod te begrijpen en de go-to-market strategie te bepalen voordat we met een nieuwe oplossing komen.
We streven naar een niet-hiërarchische, doelgerichte organisatie. Bij Saxo is het niet belangrijk waar je zit in de organisatie - het gaat het om impact. Een goed idee wordt altijd serieus genomen en je kunt bij Saxo echt het verschil maken.
Als je hier werkt word je een ‘Saxonian’. Uiteraard ontvang je een aantrekkelijke vergoeding en voordelen. Maar we investeren ook in je persoonlijke ontwikkeling en bieden je vanaf dag één een grote verantwoordelijkheid. We moedigen een open f
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