Growth Marketer
il y a 4 jours
We're seeking a data-driven Growth Marketer to spearhead our growth initiatives. As our core marketing team member, you'll work directly with the founders to grow our customer base through content and in-person events. This role is perfect for a curious, autonomous person who thrives in rapidly changing environment.
**Key Responsibilities**:
- Develop and execute a comprehensive marketing strategy, focusing on content creation and in-person events
- Create engaging daily/weekly content for our blog and social channels
- Build out a paid acquisition channel
- Identify, test, and scale new growth channels
- Set up analytics data (HubSpot, Segment, Google Analytics, etc.) for channel optimization
- Strategically allocate and manage our monthly marketing and sales budget
- Develop standards, processes, and tools to drive significant impact and efficiency
- Interface with our marketing agencies for Google Ads, LinkedIn Ads, and SEO
- Work directly with the founders to identify and pursue new growth opportunities
- Develop and run growth experiments
**What We're Looking For**:
- At least 5 years of hands-on experience in a product-led growth (PLG) role, preferably within a B2B SaaS company
- In-depth knowledge of demand generation, digital marketing, and content creation
- Strong data analysis skills with a proven track record of data-driven decision-making
- Excellent written and verbal communication skills
- Ability to work autonomously and manage multiple projects simultaneously
- Proactive problem-solver with a knack for identifying and addressing challenges
- Adaptable and quick learner, comfortable with rapid change and ambiguity
- Experience in fast-paced, high-growth startup environments
**Bonus points**
- You've previously worked at a fast-paced, quickly-growing startup
- You have experience with marketing developer products
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