Manager, Communications
il y a 2 semaines
Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a
culture of inclusion
for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.
Job Title
Manager, Communications
Lead Mastercard's communications function in Belgium and Luxembourg to ensure that the integrated communications activities are aligned to support Mastercard's business objectives and priorities both in the local market as well as at the European level.
Provide guidance, input, support and action in enhancing and protecting Mastercard's reputation and working to the agreed vision of showcasing how Mastercard makes payments safe, simple and smart by leveraging expertise and technology around the world and in the countries covered.
Major Responsibilities - a combination of strategic thinking and hands on execution;
- Strategic thinking
- Develop and implement country-specific communication plans - including communication goals, strategies and tactics - and determine the budget aligned with the Country Manager and in close cooperation with the Marketing and Communication Manager Belux, the Head of Marketing and Communications Western Europe and relevant communications functional partner.
- Work as an active member of an integrated - External communications, Internal communications and Public Affairs & Regulatory communications - team charged with creating, implementing and managing communications programs in support of Mastercard Europe's corporate objectives and business priorities;
- Further build and maintain an excellent and active relationship with external stakeholders including the traditional, digital and social media, influencers, thought leaders, communication departments of banks, consumer unions and merchants
- Management of Communications agencies /consultants relationships and direct, lead and measure Mastercard’s in-country external Communications agencies
- Cooperate closely with Mastercard's country management and provide regular - asked and unasked - advice to country management on issues with a possible positive or negative impact on Mastercard’s - internal and external - reputation
- Define an approach to sharpen Mastercard’s profile and protect and enhance its external reputation as an innovative asset to commerce and society, by ensuring optimal leverage of global stories and local highlights across the relevant (online) media, by ensuring an excellent relationship based on ongoing engagement with all relevant media, by ensuring an strong basic understanding amongst our stakeholders about Mastercard’s role and its contribution to commerce.
- Identify speaking opportunities platform to position Mastercard executives as industry experts and thought leaders and update centrally in order to activate as part of the Speaker Bureau.
- In partnership with the communications team prepare budget plan for each program and monthly status update
- Identify trends, risks and issues relevant to specific country as well as Mastercard Europe and provide advice
- Hands on execution
- Act as a valued and responsive source of PR & media relations excellence to the press as needed
- Prepare spokespeople for their interaction with media and other relevant internal and external stakeholders, providing trusted counsel on issues and matters related to communications, preparing executive briefing materials, developing messages and providing communications training
- Handle press inquiries and identify issues that could impact Mastercard’s reputation.
- Prepare and draft materials to be used such as - but not limited to: press releases, speeches, talking points, Q&As, FAQs, Internal articles, blog-posts, backgrounders, briefing materials, etc.
- Maintain contact with key journalists, conducting good-will meetings and relationship building activities.
- Organize and/or coordinate media relations activities as appropriate including press conferences, media tours, speaking engagements, trade shows and conferences
- Brief external communications agencies as appropriate following developed plans and programs and measure agencies effectiveness in delivering activities requested. Coordinate and closely monitor agency involvement in monthly execution of activities
- Close collaboration with the marketing team and active participation/coordination to some marketing activities such as launch of campaigns, on-site activations, sponsorship events, etc.
- Ad
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