Brand & Customer Activation Lead Skin Health

il y a 1 semaine

Antwerpen, Belgique Kenvue Temps plein

Description

Kenvue, is currently recruiting for:
Brand & Customer Activation Manager Aveeno

**We are recruiting a Brand & Customer Activation Manager for Aveeno in BELGIUM.**

**Key responsibilities**:
**1.** **Shape** strategic Marketing plan of Aveeno in collaboration with CE Aveeno Squad and develop a deep understanding of the consumer pathway and key touchpoints to influence**

**2.** **Deliver** business targets and develop mitigation plans**

**3.** **Drive Mental availability** by Leading & executing impactful consumer brand communication**

**4.** **Drive Physical availability** **together with Jr. Customer Activation Manager** by ensuring brilliant execution at Point of Sales (B&M pharmacies & ParaPharmacies) in line with regional paybooks**

**5.** **Drive HCP Engagement** by managing E2E collaboration both with internal (prof. Marketing) & external stakeholders (pharmacist, dermatologists, GP,...)**

This position reports into the Commercial Director and is based in Antwerp, BE.

**Who we are**

At Kenvue, N°1 OTC in Belgium, we believe there is extraordinary power in everyday care. Built on over a century of heritage and propelled forward by science, our iconic brands—including Imodium®, Perdolan®, Nicorette®, Sinutab®, Neutrogena® and Motilium® —are category leaders trusted by millions of consumers who use our products to improve their daily lives. Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers’ hearts and homes.

**What will you do**

The Brand Activation Manager responsibilities:
**1.** **Shape strategic Marketing plan of Aveeno in collaboration with CE Aveeno Squad and develop a deep understanding of the Consumer pathway and key touchpoints to influence**
- Generate consumer insights and understand the consumer journey to **develop best-in-class consumer centric plans** through all key touchpoints (incl HCP)
- Set the strategy for your brand on mid and long term.
- Develop and implement Aveeno Brand Plan based on regional playbooks
- Ensure successful NPI launches
- Develop business cases for new products based on market potential analysis

**2.** **Deliver** business targets and develop mitigation plans**
- **Closely monitor Aveeno business performance & competitive activities to develop corrective actions where needed**
- Support Aveeno S&OP (forecast) process
- **Closely monitor marketing investment (BME)** in line with strategic brand objectives & full P&L responsibility
- Implement performance analysis of brand & category activation strategies such as assortment, distribution and promotional effectiveness & profitability & LEAD mitigation plans when needed.

**3.** **Drive Mental availability** by Leading & executing impactful patient brand communication***
- **Create best-in-class physical and digital assets** to maximize mental & physical availability
- **Drive consistency between local and regional marketing plans** (content, reach, impact)
- **Set-up annual media plan** together with Media manager (OLV, social media, Print, Radio campaigns,).
- Closely collaborate with media team to measure results and constantly improve performance
- Creation & distribution of digital assets fit to communication objective.

**4.** **Drive Physical availabilit**y **together with Jr. Customer Activation Manager** by ensuring brilliant execution at Point of Sales (B&M pharmacies & ParaPharmacies) in line with regional paybooks**
- **Lead & shape Aveeno activation plan at lead customers** leveraging regional playbooks and local market needs
- **E2E responsibility to deliver brilliant execution** of Aveeno activation plan at B&M pharmacies & Medi Market Para Pharmacies
- **Brief and follow-up the external merchandising team** to ensure perfect and in time execution of Aveeno activation plan
- Focus on intense partnership with Sales field force, bring the outside in and building strong future proof activation plans.
- Ensure in time POS developments & deliveries towards field sales reps

**5.** **E2E responsabilty for the brand in all channels**
- Support KA’s in growing the brand via category optimizations and shopper activations with retailers. Customer & Category Trade story development in conjunction with regional and global support. Excellence in execution: creation of picture of success and tracking of PS levers. Collaborate closely with lead stakeholders across the cluster to access best in-class best practices.
- Work closely together with professional marketing to ensure brand consistency in both HCP & Consumer activity plan and to monitor if brand strategy is executed well in all channels
- Perform duo visits at Pharmacists and join KA Business reviews to best capture insights and develop brand (mitigation) strategies

Qualifications

**What we are looking for**

Above all, you will value and demonstrate Owner Mindset, Outside-In Focus and Darin

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