Jr. Customer Activation Manager Aveeno
il y a 3 semaines
Description
Kenvue, is currently recruiting for:
Jr. Brand Activation Manager Aveeno
This position reports into the Aveeno Brand & Customer Activation Lead and is based in Antwerp, BE.
**Who we are**
At Kenvue, N°1 OTC in Belgium, we believe there is extraordinary power in everyday care. Built on over a century of heritage and propelled forward by science, our iconic brands—including Imodium®, Perdolan®, Nicorette®, Sinutab®, Neutrogena® and Motilium® —are category leaders trusted by millions of consumers who use our products to improve their daily lives. Our employees share a digital-first mindset, an approach to innovation grounded in deep human insights, and a commitment to continually earning a place for our products in consumers’ hearts and homes.
**What will you do**
As Junior Brand Activation manager, you will be part of the Pharma Squad and play a key role in shaping the Aveeno brand in the Benelux together with the Brand Activation Lead Skin Health Pharma. You will work cross-functionally with Customer Activation, Professional Marketing & Sales teams. **In this role, you will primarily take the lead in the content creation (adapting regional playbooks) as well as supporting the brilliant execution of the Aveeno customer lead plan.**
You will need to establish strategic thinking as well as detail-oriented project management skills to follow-up the activity plan of our B&M pharmacies as well as chain/Para Pharmacies.
**Key Responsibilities**
**1.** **Drive Aveeno Mental availability by **executing** impactful consumer brand communication**
- **Adapt+Shape CE brand playbook** in close collaboration with CE Aveeno squad
- **Lead local adapation of Aveeno digital assets** (e.g. TV, online video, social media, OOH, influencers, website,...) in collaboration with Digital marketing team
**2.** **Drive Aveeno Physical availability by ensuring **brilliant execution at Point of Sales** (B&M pharmacies & ParaPharmacies) in line with regional paybooks**
- **In time development of impactfull Aveeno POS materials** in collaboration with Customer Activation Manager Pharma
- Coordinate Aveeno sample & tester management E2E
- Coordinate roll out of CAPEX with region (CA manager in contact with local 3PD)
**3.** **Support Aveeno Customer Lead Plan** with deep understanding of the consumer pathway and key touchpoints to influence**
- **Develop winning category story **together with BA Lead Skin Health Pharma** to unlock maximum potential of Aveeno rate of sales potential at lead customers
- **Develop Aveeno annual activity plan **together with BA Lead Skin Health Pharma & Customer Activation Manager Pharma**
- **Briefing** sales detail aid for field sales rep to external agency**, ensure perfect translations with translation agency, coordinate the internal approval flow (Marketing Lense)
- **Follow up** lead customer performance dashboard** to measure return of Aveeno action plan and accelerate/mitigate where needed
**4.** **Drive HCP Engagement by **supporting professional Marketing team** in building solid plan towards external stakeholders (pharmacist, dermatologists, GP,...)**
***
Qualifications
**What we are looking for**
Required Qualifications
Education
- Bachelor/Master’s Degree in Marketing, Business, Communications, and/or related field.
Experience
- Previous experience with customer/brand activation role is a plus
Functional Skills
- Advanced understanding of MS Office tools with proficiency in MS Excel and PowerPoint.
Soft Skills
- Strong understanding of the pharmacy business.
- Strong interpersonal, presentation, written, and verbal communication skills.
- Comfortable and effective at taking the initiative and responsibility.
Language
- Fluency in Dutch and English, with French as an advantage.
Desired Qualifications
- Previous experience in the FMCG or Pharmaceutical environment.
**What’s in it for you**
- Competitive Benefit Package
- Paid Company Holidays, Paid Vacation, Volunteer Time & More
- Learning & Development Opportunities
- Employee Resource Groups
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Primary Location Europe/Middle East/Africa-Belgium-Antwerp-Antwerp
Job Function Marketing
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