Brand Development Manager
il y a 2 semaines
**Brand Development Manager - DYMO**
Job Number: 2301055
Position title:
**Brand Development Manager - DYMO**
Location: Sint-Niklaas, BE (hybrid working system)
Reports to: Senior Manager, Global Brand Marketing
Contract type: Permanent, full-time
- Job summary
- As a Brand Development Manager you will lead a key segment of the
**DYMO** Labeling category on a global scale. You will develop and implement strategies that drive growth for Newell Brands and our customers, focusing on both base
**brand management** and the
**innovation pipeline** globally.
- You will leverage syndicated data, shopper and consumer insights, category and industry trends, to make decisions. You will work independently while closely collaborating with R&D, Industrial Design, Graphics, Sales, Sales Planning, CMI, Finance, Sourcing and Supply Chain.
- Key responsibilities:
- Brand Management
- Assumes ownership of key brand segment annual P&L targets, consistently identifying opportunities to deliver against the aligned upon target. Completes monthly consumption reports for assigned segment(s) identifying key threats and opportunities.
- Identifies and drives brand or category initiatives that clearly link to a brand’s short
- and long-term strategies
Portfolio Optimization & Innovation
- Leads multiple innovation initiatives, within their key segment, stemming from a brand or category’s innovation strategy, including printer, consumables or software development
- Creates global launch plan for innovation projects, inclusive of omni-channel communication strategy, vehicles and priorities, as well as robust selling stories to be used by Sales and Sales Planning. Estimates incremental sales, program cost and marketing ROI for key initiatives in a marketing plan and evaluates post execution.
- Develops optimal product assortment based on market trends and gaps in the portfolio.
- Supports portfolio management process by identifying Product Lines and SKUs to deprioritize/exit based on performance, margin, and as new innovation comes to market.
Other
- Contributes to the overall development of category strategy through targeted POS analysis and consumer research.
- Upholds all brand standards and executes all brand communications within guidelines set by visual brand language, brand positioning and a brand’s communication strategy
- Evaluates and creates communication materials in alignment with the brand identity and makes recommendations
- Estimates funding needed and provides input for annual brand plan and A&P budget
- Understands the performance trends for the brand, the category, the competition and the customer.
- Conducts robust situation assessments for the brand, including identifying brand’s strengths, weaknesses, opportunities and risks relative to the competition
- Gives input to the Consumer & Market Insights (CMI) team on the learning objectives and action standards for insight projects.
Minimum requirements:
- Bachelor’s degree
- 2-4 years of marketing experience, ideally in brand management, category management, or consumer insights for a CPG, durable, or electronic products company
- Good command of MS Office
- Fluent English (written & spoken)
- Ability to travel internationally (average 10% of time)
Preferred:
- Experience with cross-functional project management.
- Ability to function as a business owner.
- Strong communication skills, written and oral.
- Team player
- Launching or managing brands in a variety of global markets while not mandatory would be considered a plus
- Knowledge of Dutch and experience working cross-culturally would be an advantage
**We offer**
- Newell Brands has a strong footprint in the EMEA region with several thousand employees spread over many corporate offices and manufacturing facilities. A wide portfolio of our brands is strongly represented across the region including Parker,
**DYMO**, Sistema, Spontex, Crockpot, NUK, Coleman, Yankee Candle and many more.
Join us and benefit from:
- LinkedIn Learning with 17,000 courses to choose from
- Corporate Citizenship Philosophies - environmentally sustainable and socially sensitive business practices
- Discount for some of our products of brands Parker, DYMO, Sharpie, Contigo and others
- Global Service Anniversary Program - recognition of milestone service anniversaries and birthdays
- Global company with development opportunities, both locally and internationally
- Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership
**Are you interested?**
- #LI-SM1 #LI-Hybrid_
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