Digital Communication Manager
Il y a 5 mois
**Company**:
**Would you like to combine your digital communication expertise with a passion for luxury fashion? This opportunity might be the one you are looking for.**
Founded in Brussels in 1829, Delvaux is the oldest fine leather goods house in the world, crafting and designing without interruption in its workshops since then. Delvaux is the inventor of the modern handbag, having filed the first-ever leather handbag patent in the world, in 1908.
Among its extremely rich archive of over 3,000 designs, Delvaux’s emblematic creations include The Brillant (1958), The Tempête (1967), The Pin (1972) and The Lingot (2022).
Steeped in emblematic addresses around the world, from Saint-Honoré to New Bond Street to Fifth Avenue, all 60 Delvaux boutiques are different. Official purveyor to the Royal Court of Belgium since 1883, Delvaux has always shared and celebrated Belgian cultural references and values.
We are currently looking for a **Digital Communication Manager.**
**Function**:
**Your mission**
As a **Digital Communication Manager, **you coordinate and manage our digital campaigns across all platforms. You analyze the data to assess and improve the effectiveness of each campaign and define the best social media strategy to increase global brand awareness, whilst assiduously preserving brand equity.
What you’ll be doing:
- Build our digital communications strategy
- Prepare, manage and implement the organic social media editorial plan, in accordance with our strategy, values and action plan
- Take charge of community management, ensuring strong authentic engagement
- Keenly follow digital luxury trends and propose new ideas, optimizations, collaborators
- Take charge of KOL, VIP and digital creator relationship management (identifying potential collaborators, proposing projects, seeding campaigns, follow-up and reporting)
- Work closely with digital agencies to set up digital activations
- Monitor the campaign and make adjustments with the agency
- Optimize copy and landing pages together with the copywriter and SEO agency
- Oversee the setup and management of Search Engine Advertising (SEA) campaigns for Delvaux, in collaboration with our agency
- Create reporting that tracks KPIs, in order to optimize the campaigns & propose recommendations (SMA & SEA)
- Coordinate internally with the commercial, product and merchandising departments
- Work closely with our 7 regions to ensure proper implementation of our digital media strategy
**Your team***
You join the communication team of around ten people and report to the Communications Director. You'll be joining a dynamic team, passionate about fashion and the luxury industry.
**Profile**:
- You have **5-8 years of experience** in the field of digital communications and marketing
- You are a **digital native**: the digital world is your playing field
- You have a **deep understanding of the luxury sector** and its best practices.
- You have acquired **an expertise in social media** and you master the following tools: Business Manager, Google Analytics, Emplify, Canva etc.
- You **communicate clearly** and can use your **creativity** to craft visuals and written brand storytelling across various touchpoints.
- You are **analytical but intuitive**, you can structure your time and work efficiently, and execute precisely yet remain flexible and open.
- You can deal with a **complex environment** with many stakeholders and respect deadlines.
**Offer**:
You bring us your digital knowledge and your passion for fashion, and in return we offer you:
- A contract on a full-time basis (freelance or employee)
- A 38.5-hour working week
- A flexible work environment
- A comprehensive salary package: group and hospital insurances, meal vouchers, travel expense reimbursement
- The opportunity to contribute to the success of a major player in the luxury sector
- Training and prospects for development
**Recruitment process**
What are the next steps?
- You will be quickly contacted by Muriel, our Talent Manager, for an initial telephone discussion
- You will have a more in-depth interview with the digital communication department
- If these discussions prove positive, you’ll meet the Communication Director
- As a final step, you will prepare a business case
- Is it a match between you and Delvaux? Let’s start our collaboration
**Languages**:
- You have excellent **knowledge of French and English** (both written and spoken).
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