Brand Manager
Il y a 2 mois
**Position Summary**
To strengthen and further develop the **Up-aging** opportunity within our **Nutrition** category, we are looking for a **Brand Manager Kids & Teens**. As our Brand Manager Kids & Teens, you will be responsible for developing and executing strategic marketing & content plans for the **love brand Nesquik **to drive brand growth and achieve business objectives. You will play a crucial role in managing and enhancing our brand's presence in the **Benelux** market, ensuring consistent messaging and positioning towards our core target consumer. In addition, you will be responsible for driving future Up-aging initiatives to expand our product offerings beyond our current core ranges.
**A day in the life of a Brand Manager**
- You lead the development of strong and functionally aligned brand and ICP plans.
- You ensure execution of plans, tracks and monitors impact on brand performance and brand health.
- You lead the exploration and development of future Up-aging initiatives to expand beyond our core ranges.
- You develop deep understanding of target consumers, leveraging the consumer portrait and CEF for the brand.
- You ensure that the Nesquik Brand Essence governs everything the brand says and does.
- You ensure consumer centricity in all brand-related activities.
- You contribute to the building and development of innovation and renovation pipelines.
- You manage packaging development, services and CSV related to the brand.
- You understand impact of PFME and TTS investments on the brand and acts upon it.
- You manage the development of Big Ideas and Media campaign Ideas and engagement strategies.
- You create attractive and rewarding brand experiences across contact points.
- You work in partnership with communication agencies and ensures all brand communications contribute to enhancing the company's reputation.
- You manage internal stakeholders on local & international level.
- You understand the omnichannel environment and contribute to the development of category strategy (with CDT); provides recommendations on pricing and promotional strategy and on the selection of SKUs for key channels and key customers (with sales). You implement SRM initiatives.
**What will make you successful?**
- You have at least 3-5 years’ experience in marketing or 3-5 years in other function ideally in sales/product manager at Nestlé or equivalent FMCG.
- You have a higher education in business management and marketing with an excellent track record.
- You have excellent analytical skills with the ability to interpret data and market research insights.
- You have a creative mindset with the ability to think strategically and develop innovative marketing campaigns.
- You have project management skills with the ability to prioritize tasks and meet deadlines.
- You have strong relationship management and communication skills, with the ability to collaborate effectively with cross-functional teams.
- You have a good understanding of digital Marketing.
- You have a good understanding of P&L Management
- You are fluent in Dutch/French/English. A good knowledge of Dutch is considered as a plus.
**We offer**
- Hybrid working; Based in Brussels, occasionally travel to Amsterdam
- Excellent benefits, including an annual target bonus;
- A variety of professional training and development programs;
- Various career opportunities, both in Benelux and internationally;
- Professional working environment, team spirit, company pride and passionate colleagues.
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