Content Specialist
il y a 1 jour
**Company Description**:
- Veolia Belux, a subsidiary of the Veolia Group, offers its public and private clients a complete range of environmental solutions in the field of water, waste and energy management. Veolia Belux helps its clients to reduce their environmental impact and respond to the climate emergency. Veolia Belux is present throughout Belgium, employs 4,400 people and has a turnover of 900 million euros._
Content is one of the key pillars of our Marketing strategy. As a Content Specialist, you will play a key role within our marketing team by creating and managing engaging and informative content on waste management related topics. You will help strengthen Veolia's position as a leader in the waste management sector by producing innovative content in form and substance that educates, inspires, and engages our various B2B audiences, from small to large companies, from complex industries to public entities.
Your main responsibilities will include:
- Develop and execute a content strategy aligned with Veolia's marketing and business objectives.
- Improve our content management strategy by implementing modern tools and by reviewing our ways of working.
- Create or manage with external agencies the creation of a variety of content (articles, infographics, videos, etc.) on waste management related topics.
- Collaborate with marketing & digital colleagues to build powerful campaigns by providing targeted and innovative content.
- Collaborate with internal teams, industry & legal experts to ensure the accuracy and relevance of the information shared.
- Optimize content for SEO to improve online visibility and user engagement.
- Analyze content performance and suggest improvements based on collected data.
- Monitor constantly waste management evolutions to keep our content attractive and relevant.
**Qualifications**
Who are we looking for ?
- Degree in marketing, communication, journalism or a related field.
- Min. 3 years of proven experience in content creation, ideally in the waste management or environmental sector.
- Fluent in French, Dutch & English.
- Excellent writing skills and the capacity to adapt tone and style to different audiences.
- Good knowledge of SEO practices and content analysis tools.
- Knowledge of Generative AI applied to content creation is a plus.
- Ability to work collaboratively with diverse stakeholders including technical experts.
- Good analytical skills and can think based on data and market analysis.
- Proficiency with social media platforms and digital marketing tools.
- Sensitivity to environmental issues and strong interest in sustainable development.
**Additional Information** What do you get in return?**
- A job with real impact
- Excellent training and development opportunities
- A high level of job security
- A good work-life balance
- An attractive salary package commensurate with your skills and experience, with a company car, bonus scheme and other benefits.
**Who will you work for?**
Veolia BeLux is part of the international Veolia Group, which provides citizens and businesses with
and businesses with essential water, waste and energy services. We are passionate about the environment. We work with many industries and local authorities to protect the planet and its natural resources. We do this by treating wastewater, collecting and recycling waste, generating green energy and making buildings more energy efficient. In Belgium and Luxembourg, we employ nearly 4,300 people in 66 operating sites and 12 agencies. We offer a wide range of career opportunities in a pleasant and friendly atmosphere at all our locations.
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