Healthcare Brand Manager Childcare
Il y a 2 mois
About the job
- Are you a passionate Healthcare Marketeer looking to build a career within a leading FMCG company? Are you eager to work on a range of iconic brands? Are you excited about leading & driving strategies towards tangible business impact on your brand, defining long-term vision and being part of an amazing team of passionate colleagues? _
- Are you up for it?_
Nutricia Specialized Nutrition is part of Danone. Since 1896, Nutricia has pioneered nutritional solutions that help people live longer, more joyful, and healthier lives. With its nutritional solutions, Nutricia supports healthy growth and development during the first 1000 days and helps to address some of the world's biggest health challenges; pre-term birth, faltering growth, food allergy, gastro-intestinal conditions, rare metabolic diseases, age-related conditions and chronic diseases, such as frailty, cancer, stroke and early Alzheimer's disease.
We are looking for a new Healthcare Brand Manager in our Paediatric Business Unit that focusses on a dedicated range in Tailored Nutrition under our power brands Nutrilon & Nutricia. The objective of the team is to reach, connect and engage with our target groups (healthcare Professionals, pharmacists & parents). The Healthcare Brand Manager Childcare is responsible to define & implement omnichannel campaigns to support the growth of our Tailored Nutrition portfolio.
Healthcare professionals are the number one touchpoint for guiding parents in their choice of childcare and specifically on nutrition (milks) for little ones. By supporting HCPs with the right information & tools, we empower them to take up their role towards parents and families. In this role you will be working very closely with the Senior Brand Manager, developing and activating plans which will drive this category in Belgium.
**In support of the Senior Brand Manager, your key responsibilities will include**:
- Take a leading role in shaping our **multi-channel engagement** (connecting field force, e-commerce, pharma, digital, KOL engagement, etc) model to build sustainable relationships with our main target groups (healthcare professionals, pharmacists, hospitals & consumers)
- Create & implement an integrated **brand strategy **& essential **marketing materials** to activate our brand ambitions (localizing & amplifying brand assets, creatively briefing our agencies & following up project management) with careful attention to KPI analysis to optimize future campaigns and deliver **portfolio & brand growth**:
- Lead cross-functional team discussions and ensure **cross-functional alignment** around strategy and activity planning
- Build close relationships and collaborate extensively with the sales team to receive market and customer insights, align on the brand strategy and messaging, and translate the customer needs into the promotional materials and campaigns
- **Analyse **business **performance** & customer data to adapt strategic decisions
- Perform market** analysis & research**, gather competition & customer/consumer** insights** and follow latest trends in healthcare to identify **opportunities for growth**:
- Own the **innovation pipeline** to continue shaping a superior portfolio & conduct business cases for new product or business concepts
- Ensure physical availability of our products by participating & contributing to **demand & supply** forecasting processes
- Be responsible for **budget management** with a mandate to drive investment & activations to deliver business performance
About you
We are looking for an enthusiastic team-player with a strong drive and motivation. We expect you to be a good communicator who enjoys building strong working relationships as you will be connecting with many colleagues from different job functions and cultures. You are agile and can easily adapt when there is a change of direction, finding creative solutions to overcome challenges. You describe yourself as a passionate healthcare Marketeer who lives by consumer/patient-centricity and is curious about the role of digital in a go-to-market approach.
**Your qualifications**
- Substantial (3-5 yrs) marketing experience in the pharmaceutical or healthcare industry
- Strong oral and written communication skills in English, Dutch and French are required
- Omnichannel/Multi-channel marketing skills is a strong asset
- You combine strong analytical and project management skills and a high level of business acumen with the ability to think out of the box and come up with creative solutions
- A customer/patient-centric mind-set and hands-on approach with strong accountability and a proactive attitude
- Able to work autonomously and to manage different project simultaneously
- Digital savvy and creative mindset to find innovative solutions
- Self-organized, stress-resistant and structured, with the ability to define your own tasks
- Able to pro-actively recognize and react to market opportunities
- Able to easily translate numbers
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