Middle East and North Africa Is Marketing Manager
Il y a 8 mois
At Terumo, we enhance lifesaving medical technologies for the benefit of society. Are you eager to contribute to people's health and patients' wellbeing? We'll challenge you to become a master in your field of expertise. You can invest your talents in balance with your personal aspirations - live and work in harmony. Built on our Japanese origins; we are driven by respect, ownership and continuous improvement. It is at the heart of everything we do. This is how we make a difference in the lives of patients, customers and associates._
**Department Info**:
The restructured marketing organization of TIS Distribution Countries now comprises three distinct geographies: EEM, META, and Terumo Russia, alongside a cross-functional market development role in IO & ET. This team's primary objective is to develop breakthrough marketing strategies and implement local tactics essential for driving our growth across this highly diverse region in the forthcoming years.
**Job Summary**:
The Marketing Manager plans, directs and controls all marketing activities for a respective product portfolio, including the setting of marketing strategy and objectives, collaboration with market research, sales promotion, advertising, medical affairs, market access, development of the marketing expenses and drive profitability for a range of products.
Establishes marketing goals to ensure share of market and profitability of products/services.
In this case, the product scope is for the entire TIS portfolio
**Responsibilities**:
**Developing strategic marketing plans**
- Develop the marketing strategy for the Middle-East & North Africa region for the entire TIS portfolio, linked to the EMEA TIS portfolio and strategy
- Gathers, analyses and reports relevant market, customer and product data related to the TIS product portfolio
- Competitor Intelligence analysis on competition strategy, products and pricing and benchmarking of TIS Marketing activities
- Prepares a yearly product and marketing strategy for the TIS portfolio, incorporating the commercial strategy for internal and external stakeholders of Middle-East & North Africa, in support of the commercial organization to achieve company targets
- Develop the commercial strength of our service & product towards a valuable solutions offering
- Use sales forecasting and strategic planning analysis to ensure the profitable sale of products and services solutions in line with the Long Range Plan (LRP)
**Managing Promotional activities and Product Portfolio**
- Develops in collaboration with the TIS CBX team all the necessary promotional materials in order to support the sales activities of regional teams thus, contributing to the Terumo digital transformation
- The organisation of congress, symposia and Terumo Learning Edge workshops, partnering with the Event Specialist of the Region, Medical Affairs and local sales teams to achieve learning objectives
- Contributes to Terumo brand image through communication with third parties. Maintain excellent relations with external official parties, authorities and organisations
**Implementing Marketing plans**
- Cascade the Marketing strategy to the local Sales organisation and Distributors, through regular communication, review of sales results and field visits in the countries
- Track monthly sales performance, understanding the gaps/pressure points and support countries with corrective strategies
- Works closely with the digital team to utilise DetailAid on ShowPad for monitoring, tracking and adaptation of marketing materials
- Acts as marketing lead for the branch and monitor and track complaints and recalls -highlight and report negative trends
- Aligns and collaborates with Access & Closure, Therapeutics and IO teams to leverage product portfolios/launches as one Terumo IS
**Align and support training activities**
- Aligns product focus with TE training teams to ensure sales force trainings are contributing to strategic portfolio objectives
- Supports the commercial teams as product specialist
**Contribute to the creation and Marketing of New products**
- Closely follows up the market reality and product evolutions in the field of the TIS portfolio and look for new added value for the customer
- Investigates which additional products or technologies are necessary in order to expand the business. Contribute ideas for the creation of new products and solution concepts
- Manages all marketing activities of new Terumo products in order to successfully introduce these (new) products to the Region
- Cross functional field evaluation of (new) products and management of Post Market Surveillance
**Profile Description**:
University degree or comparable education in marketing, or proven relevant experience
You live in the region of your scope: North-Africa or Middle-East.
Practical experience in all marketing strategy, concepts and techniques including product launches in Middle-East & North Africa.
Deep knowledge of the Medical Devices, Diagnostics
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