Senior Digital Marketing Strategist

pbWe Elevate. Digitally. /b /ppSQLI is a European player in customer experience and digital transformation. We help major international brands create value through technology and digital innovation. /ppFrom strategy to implementation, we design and build robust digital platforms, scalable architectures and engaging customer experiences by combining advanced technology with deep technical expertise. /ppTo strengthen our teams of 2,200 employees across 12 countries, we are looking for driven people who share our values: Creativity, Engagement and a Future-minded approach. /ppSQLI Ghent creative agency; that's us: more than 50 digital specialists working every day on projects that truly matter. As part of an international group, we combine the scale and expertise of a large digital agency with the commitment and agility of a close local team.. /ppThat's where you come in. /ppbThis position is only open to candidates who will be employed directly by us. We do not work with contractors or agencies for this role. /b /ph3Job Description /h3pKnow the ecosystem. Make the call. /ppAs a Senior Digital Marketing Strategist at SQLI Ghent, you turn complex business and marketing challenges into a focused digital strategy. You connect data, performance, content, search, social, websites, CRO, marketing automation, ecommerce and AI
- always with a clear view on what will create the most impact. /ppYou are the strategic link between our clients and our specialists. You understand the disciplines well enough to challenge their recommendations, connect their expertise and turn separate inputs into one strong direction. You define priorities, trade-offs and investment decisions and translate them into a compelling story that (even not so marketing mature) clients understand, believe in and are ready to invest in. /pulliUncover the real challenge behind a client briefing. /liliDevelop focused digital marketing strategies across the customer journey and funnel. /liliConnect audience, content, channels, platforms, data and technology into one coherent approach. /liliDecide what to prioritise, test, postpone or leave out. /liliChallenge recommendations from performance, data, content, SEO, social, CRO and marketing automation specialists. /liliTranslate strategy into realistic scopes, budgets, roadmaps, KPIs and next steps. /liliBuild clear, persuasive presentations and lead strategic client conversations. /liliShape and pitch solutions for existing clients and new opportunities. /liliStay involved as strategy moves into execution, ensuring the original choices remain intact. /li /ulh3Qualifications /h3ulli5+ years of relevant digital marketing experience, preferably in an agency or consultancy. /liliDeep practical experience in at least one digital discipline and strong knowledge of the wider ecosystem. /liliThe ability to assess whether data, media and specialist recommendations genuinely support the strategic objective. /liliExperience leading multidisciplinary digital strategies rather than delivering one isolated channel. /liliStrong strategic storytelling and presentation skills. /liliConfidence in front of senior clients and the ability to challenge constructively. /liliCommercial judgement: you can turn an open question into a credible and sellable solution. /liliA pragmatic mindset. Your strategies are ambitious, but they can also be delivered. /liliFluency in Dutch and English. French is an advantage. /li /ulh3Additional Information /h3pA challenging role is important, but so is the environment around it. /ppAt SQLI, you'll work on varied projects for leading brands such as Nestlé, Colruyt, Pierre Fabre and Jaguar Land Rover. You won't spend years working on the same platform or solving the same problems. Each client brings new challenges, giving you the opportunity to broaden your experience and keep developing your expertise. /pulliYou'll have the freedom to take ownership and make an impact. Your ideas will be heard, your expertise will be trusted and the work you deliver will be visible across the company. You won't simply step into a predefined role. You'll have the opportunity to shape it as you grow. /liliAnd we'll actively support that growth. Through dedicated RD time, training, certifications, seminars, mentoring, events and regular knowledge sharing, you'll have the space to explore new technologies and strengthen the skills that matter to you. Regular feedback and development conversations will help you decide what your next step should look like. /liliAs part of SQLI Group, you'll also become part of an binternational network of 2,200 colleagues across 12 countries /b. You'll exchange knowledge with experts from different markets, work with international teams and gain exposure to projects beyond Belgium. /liliWe offer flexibility in how you organise your work, while still making time to come together as a team. Our recently redesigned office in Sint-Martens-Latem offers outdoor space, informal meeting areas