Marketing and Communication Performance Analyst

h3Mission Overview: /h3pThis is a consultancy mission at a client site, representing Keystone Solutions. As a Keystone Solutions consultant, you will be engaged in a dynamic project environment, working on-site and remotely to deliver impactful results for our client in the field of Marketing Communication Performance Analysis. You will be hired by Keystone Solutions to work on client projects, bringing your expertise and our core values to every engagement. /ph3Mission Overview: /h3pThis is a consultancy mission at a client site, representing Keystone Solutions. As a Keystone Solutions consultant, you will be engaged in a dynamic project environment, working on-site and remotely to deliver impactful results for our client in the field of Marketing Communication Performance Analysis. You will be hired by Keystone Solutions to work on client projects, bringing your expertise and our core values to every engagement. /ph3Key

Responsibilities:
/h3ulliContribute to the deployment and continuous improvement of the MarCom Watchtower across MarCom teams and domains. /liliCollaborate with Run Change and Cluster Performance Analysts to define, monitor and improve Strategic KPIs, OKRs and performance reviews. /liliPerform advanced performance analyses and transform data into actionable insights and recommendations for MarCom leadership. /liliContribute to the measurement of MarCom's business impact, including campaign effectiveness, ROI, commercial contribution and future attribution models. /liliSupport the improvement of KPI governance, data quality, KPI documentation and measurement methodologies. /liliFacilitate workshops with business stakeholders to challenge results, identify root causes and define improvement actions. /liliHelp embed the Watchtower into MarCom governance, planning processes and agile ways of working. /liliCollaborate with MarTech, Data and Business teams to further automate and industrialize performance measurement capabilities. /liliSupport the development of a stronger performance culture focused on outcomes, accountability and continuous improvement. /li /ulh3Profile: /h3ulli8+ years of experience in Performance Management, Marketing Analytics, or Strategy Consulting. /liliStrong expertise in KPI frameworks, OKRs, performance management and executive reporting. /liliProven experience conducting complex analyses and translating insights into business recommendations, decisions and clear action plans. /liliVery good understanding of marketing effectiveness, ROI measurement, attribution and business performance indicators. /liliStrong stakeholder management and facilitation skills. /liliAbility to work collaboratively across multiple teams and disciplines. /liliExperience in financial services is considered a strong asset. /liliKnowledge of Power BI. /liliKnowledge of Adobe Analytics and Sprinklr. /liliMastery of SQL language and experience in complex data processing. /liliGood knowledge of French and a passive knowledge of Dutch or vice versa, and operational in English. /li /ulh3Expected Outcomes: /h3ulliSuccessful extension of the Watchtower across the Marketing Communications department. /liliImproved KPI governance and measurement maturity. /liliHigh-quality performance analyses supporting management decisions. /liliStrong collaboration between Run Change, Cluster Performance Analysts and business stakeholders. /liliIncreased adoption of data-driven performance management practices across the department. /li /ulh3Why Join Keystone Solutions? /h3ulliConsultancy Nature: Embrace your role as a consultant, working on-site and remotely to deliver value in diverse client environments. /liliDynamic Projects: Experience a variety of challenges and opportunities across different client settings, broadening your expertise. /liliTurbo-Charged Learning: Accelerate your professional development through exposure to innovative projects and continuous learning. /liliSkyrocketing Ambition: Grow your career within a framework that values ambition and supports your progression. /liliK-Stone Values: As a K-Stone, you bring integrity, excellence, and commitment to every mission. /li /ulpIf you are ready to tackle technical and strategic challenges in a dynamic consultancy environment, /p