Performance Marketing Executive
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• Support the execution and optimisation of paid media campaigns for assigned markets
• Ensure campaigns are aligned to strategy, audience, and brand guidelines
• Monitor market budgets, reallocating spend within limits to keep campaigns on plan
• Analyse campaign performance across key metrics (CPC, CTR, CPL, CPA, and ROAS) and provide data-led recommendations to improve efficiency and outcomes
• Continuously test and refine targeting, messaging, and creative, and champion a test-and-learn approach across channels and campaigns
• Research emerging creative concepts and content ideas consistent with TEC's brand positioning
• Deliver regular (monthly/quarterly) and ad-hoc performance reporting alongside deep-dive analytics
• Partner with Regional Marketing Manager to align campaign activity with broader strategies, and support administrative and cross-functional coordination as assigned Requirements
• 2 to 4 years' experience in performance marketing (agency or in-house)
• Hands-on experience with media platforms such as Google, Meta, Baidu, WeChat and Xiaohongshu
• Familiarity with professional analytics tools (GA4, Baidu Tongji, 360 Analytics, etc.)
• Strong analytical capability with a focus on ROAS and campaign effectiveness
• Knowledge of SEO or GEO would be an advantage
• Proactive attitude and good interpersonal and organization skills
• Excellent written and verbal communication skills in English, Simplified Chinese and Traditional Chinese
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