Brand Development Manager, Europe and North America

pSelect how often (in days) to receive an alert: Create Alert /p h3Brand Development Manager, Europe and North America /h3 pZespri is more than simply the world's single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world's largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand's best-known international brands, dedicated to creating sustainable long-term value for growers. /p h3He aha te mahi? What's the role? /h3 pBased in Antwerp, the Regional Brand Development Manager is a senior regional brand custodian. This position is responsible for overseeing all brand communications and ensuring the brand is properly and consistently represented across all the markets within the region. The ambition of this role is to grow one meaningful and globally consistent brand. To achieve that, this position will be responsible for owning the development of the creative assets across ATL touchpoints at a regional level with adaptation at a local level. This position will own the communications planning process, which includes the media and touchpoint strategy, and management of creative and media agencies. This position will need to work collaboratively with local marketing managers on asset development and business needs, the global brand development team to ensure brand consistency, and other heads of regional brand development. /p h3Key Accountabilities /h3 ul liCommunicate the Brand Promise in a compelling and inspiring way, ensuring that it is embedded in all we do in Marketing
- Lift the marketing capabilities for the EU/NA region in brand development /li liBe the voice of the consumers to ensure we are having consumer-centric approach in all our marketing efforts
- Lead the integrated communications plan for the region. /li liWork closely with the Global Brand Development team to ensure the brand is represented correctly in the region, led by the Brand Compass and Global Communication Platform /li liBe the voice of the region when collaborating on globally-led brand development projects (e.g. global asset development, refinement of brand toolkits, input into long-term brand strategy) /li liWork closely with the regional media digital strategy Manager to align the regional media strategy and channel principles with the communication brief campaign idea. /li liWork closely with local marketing managers to understand the consumer and market needs to be able to identify where the local market flexes are in the integrated communications plan /li liWork with other Regional Brand Development Managers in sharing of best practices and learnings
- Own the regional creative agency relationship
- Deliver on Brand and Marketing KPIs for the region. /li /ul h3Ko wai koe? Who are you? /h3 pWe're looking for a team player with 8-10 years in a marketing role in consumer goods (food category a bonus), with 3 years of experience in a multi-market capacity. You will also fulfill the following: /p ul liHolds tertiary qualifications in marketing, business, communications planning, or related fields /li liExperience in Consumer (or Shopper) research (Quant and Qual) is mandatory. /li liBrand Marketing/Advertising/promotion development project lead experience minimum 8 years. /li liFull agency control internal process management experience are mandatory. /li liSuccessfully delivered at a director level and comfortable with managing multiple stakeholders of all levels and across different functions /li liStrong project management capability to ensure timelines, budget, and deliverables are met /li liDigital marketing experience
- own contents development. /li liStrong analytical skill to lead the research read the outcome /li liFluency in English (both written and oral) /li /ul pOur people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 850+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of making it happen, creating real connections, and leaving a legacy. Join us in shaping our future and be part of a truly unique organisation. /p ul liCompetitive overall remuneration package, including a Short Term Incentive scheme opportunity. /li liFlexWELL flexible work; WFH the office. /li liAdditional paid annual leave day per year (Zespri Day). /li liTwo additional paid leave days for you to proactively support the moments that genuinely boost your mental, physical, emotional, and social wellbeing (Boo