Digital Experience

ph3Ready for a new Optichannel Digital Journey challenge? /h3 pOur clients are the leading brands in Europe, and they're looking for a variety of digital talent for their teams. We'll help you reach the next level with a job perfectly suited for your unique skills and aspirations. /p h3About Ariad /h3 pWe're the digital consultancy staffing firm that leading A-brands in Europe count on to make digital transitions happen. We partner exclusively with brands like bSamsung, Carrefour, ING, Orange and BNP /b. We bring together Europe's finest talent and develop successful teams that create digital customer experiences that people want, love and talk about. /p pAriad consultants are specialised in bDigital Marketing, E-commerce, Digital Communication, Digital Analytics, Marketing Automation, Digital Product Design and Digital Transformation. /b /p h3About the Role /h3 pAs an bOptichannel Strategist Digital Journey / CRO Expert /b, you will join the bDigital Marketing Chapter /b within the Marketing Communication department of one of Europe's leading banking brands. /p pYour mission will be to bdesign, optimize and continuously improve customer journeys across digital and offline touchpoints /b, while driving bconversion, engagement and business growth /b. /p pYou'll act as the bridge between bbusiness stakeholders and customer needs /b, combining expertise in bCustomer Journey Mapping, CRO, Digital Analytics, UX, AI and emerging technologies /b to create seamless customer experiences. /p h3Your Responsibilities /h3 ul libDevelop and maintain an optichannel strategy /b across bweb, mobile, email, social, paid media and offline channels /b /li libDesign end-to-end customer journeys /b from acquisition to retention /li libIdentify friction points, drop-offs and optimization opportunities /b /li liLead bConversion Rate Optimization (CRO) initiatives /b, including bA/B and multivariate testing /b /li libAnalyze customer behavior and digital performance /b using analytics tools /li libBuild KPIs and dashboards /b to measure journey performance and conversion /li liManage and evolve the bDigital Shelf /b (channel strategy best practices) /li liCollaborate closely with bContent, UX, SEO/GEO, IT and Marketing teams /b /li liSupport bpersonalization, segmentation and CRM initiatives /b /li libCoach marketing teams /b on channel best practices and emerging digital trends /li /ul h3Requirements Qualifications /h3 ul libBachelor's or Master's degree /b /li libStrong experience in Optichannel Marketing Strategy /b /li libProven expertise in Customer Journey Mapping /b /li libExperience with UX principles and Conversion Rate Optimization (CRO) /b /li libAnalytical mindset /b with a strong focus on experimentation and continuous improvement /li libExcellent stakeholder management skills /b /li libFluent in English + French or Dutch /b /li /ul h3Must-Have Skills /h3 ul libDigital Journey Mapping /b /li libOptichannel Strategy /b /li libAdobe Analytics / GA4 /b /li libGoogle Tag Manager /b /li libContentSquare (or similar analytics tools) /b /li libA/B Testing Experimentation /b /li libBehavioral Analytics /b /li libFigma /b /li libService Design/Design thinking knowledge /b /li libAgile methodologies /b /li libStrong stakeholder management (Marketing IT) /b /li /ul h3Nice-to-Have Skills /h3 ul libExperience in Digital Transformation /b /li libKnowledge of Banking or Financial Services /b /li /ul h3What

We Offer
/h3 ul liPayroll or Freelance collaboration /li liJoin a bleading European banking brand /b undergoing a blarge-scale digital transformation /b /li liBecome part of a bdynamic, ambitious and highly skilled digital team /b /li liPlay a key role in shaping the future of customer experience /li /ul h3Why Join Ariad? /h3 ul liJoin a community of b100+ digital consultants /b /li liWork on projects that bmatch your skills and ambitions /b /li liReceive bpersonalized coaching and honest career guidance /b /li liParticipate in bquarterly community events and meetups /b /li liEnjoy our annual bWorkcation in sunny Southern Spain /b /li liContinuous blearning and professional development /b /li liAccess projects with bSamsung, ING, Carrefour, L'Oréal, Decathlon, BNP /b and many other leading brands /li liAttractive salary package including bcompany car, fuel card, net allowance and extensive extra-legal benefits /b /li /ul /p