B2B Marketing Manager

h3Why This Role /h3 pImmoweb is looking for a /p h3Why This Role /h3 pImmoweb is looking for a bB2B Marketing Manager /b to strengthen how we position, launch and market our products and commercial propositions to professional customers, including breal estate agencies, developers and notaries /b. /p pAs our B2B portfolio becomes increasingly sophisticated, we need to translate complex products into clear customer value propositions, equip our commercial teams to succeed and build more impactful, consistent relationships with our customers. /p pThis role combines bProduct Marketing and B2B Customer Marketing /b, with a strong focus on product positioning, go-to-market execution, Sales enablement, customer communications and adoption. /p pWorking closely with Product, Go-to-Market, Sales, Customer Care and Marketing, you will connect bcustomer insight, product development and commercial execution /b to deliver measurable business impact. /p h3The Team You’ll Join /h3 pYou’ll work at the crossroads of bProduct, Go-to-Market, Sales, Customer Care and Marketing /b at Immoweb, partnering closely with each of them to bring our B2B propositions to professional customers. /p pBecause Immoweb is part of AVIV Group, you’ll also have the opportunity to share expertise and best practices with colleagues across our European brands. /p pYou will be part of the Strategy Growth Team, reporting directly to the Director of Strategy Growth. /p h3What You’ll Own /h3 pYour mission is to ensure that Immoweb’s bB2B products and commercial offers are clearly positioned, successfully launched and effectively communicated /b to our professional customers. /p h3You Will Ensure That /h3 ul liOur B2B products and commercial propositions are grounded in customer insight, clearly differentiated and easy to understand. /li liSales and Customer Care teams have compelling narratives, materials and tools to engage customers. /li liB2B customer communications, campaigns and touchpoints are relevant, consistent and commercially impactful. /li liCustomer feedback and performance insights continuously improve our propositions, campaigns and adoption. /li /ul h3Your

Key Responsibilities
/h3 ul liProduct Marketing Positioning ul liDefine customer segmentation, value propositions, positioning and messaging for priority B2B products and commercial offers. /li liTranslate product capabilities and complex propositions into simple, differentiated customer benefits. /li liLeverage customer research, competitive intelligence and commercial insights to inform product positioning and go-to-market decisions. /li liPartner with Product, GTM and Sales to ensure propositions respond to customer needs and business priorities. /li /ul /li liGo-to-Market, Launches Sales Enablement ul liSupport go-to-market planning and coordination for priority B2B product launches, features and commercial offers. /li liDevelop compelling product narratives, customer presentations, sales collateral, proof points and training materials. /li liEnsure Sales and Customer Care teams are equipped and ready to introduce and support new propositions. /li liCoordinate execution across relevant teams and channels. /li /ul /li liB2B Customer Marketing Communications ul liOwn the B2B customer marketing plan, including newsletters, product announcements, commercial communications and targeted adoption campaigns. /li liDefine and coordinate the B2B editorial and campaign calendar, aligned with product launches and commercial priorities. /li liOversee content and continuous improvement of professional websites and B2B digital touchpoints. /li liContribute to customer event planning and activation, ensuring events support clear customer engagement and commercial objectives. /li liWork with Marketing specialists and relevant teams to execute campaigns and communications effectively, while remaining hands‑on when required. /li liMonitor campaign performance and continuously improve engagement and conversion. /li /ul /li liCustomer Insight Performance ul liBuild a strong understanding of professional customers through research, interviews, customer feedback, behavioural data and market intelligence. /li liEstablish feedback loops with Sales, Customer Care and Product to identify customer needs and adoption barriers. /li liTrack product awareness, adoption, campaign engagement and commercial outcomes. /li liTranslate insights into concrete recommendations for positioning, launches and customer marketing activities. /li /ul /li /ul h3What We’ll Achieve Together /h3 pSuccess in this role means creating bmeasurable business impact /b, not simply producing campaigns and materials. /p h3Success Will Be Measured Through /h3 ul liQuality and differentiation of priority B2B value propositions. /li liEffectiveness of product launches and Sales enablement. /li liProduct awareness, activation and adoption among professional customers. /li liEngagement, conversion and effectiveness of B2B market