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E-Business, Digital
il y a 1 semaine
E-Business, Digital & CRM Assistant - Internship
Position
The E-Business, Digital & CRM Assistant will help the E-business, Digital & CRM Manager on her daily tasks and will be involved in the development of E-retail, E-Commerce and CRM on the BeLux market, with different areas of focus:
Ensure that e-retail trade plans are shaped and delivered effectively Ensure the development of dior.com through efficient toolbox activation, to recruit, convert, & retain customers Ensure the roll-out of digital campaigns Ensure the CRM plans are delivered, with a focus on growing a qualified Department Stores & Dior.com databaseJob responsibilities
E-Retail:
• Work with PCD Headquarters E-Retail team on: definition of local E-retail Strategy and implementation on the Top 2 retailers
• Develop assets for the online visibility of the key launches and be responsible for the delivery on time
• Ensure that Parfums Christian Dior brand Image and visibility is optimized in all E-Retail channels
Ecommerce:
• Work with PCD Headquarters E-Commerce team on Dior.com expansion in Belgium & implementation in Luxembourg
• Plan and execute together with central teams, all digital marketing, including SEO/SEM, e-mailings & social media activation.
• Follow-up of the translations with the agency
E-PR:
• Work closely with the PR Agency and dior.com central team to drive traffic & sales to dior.com
• Be involved in the local roll – out of Dior Insiders Program
CRM
• Ensure the roll-out of the CRM Strategy, with a focus on starting & growing a qualified Department Stores database & dior.com segmentation
• Build yearly CRM activation with retailers, in line with Trade Marketing & Media focus
Reporting & Others
• Provide a Monthly E-Newsletter about Dior & competitors E-Trade activities + E-commerce activations
• Survey and Report the Grey Market / Pure Players activities.
Profile
Person Specification
Excellent Relationship building skills Ability to understand and defend the brand DNA Ability to manage priorities for self and team. Results driven, creative & Team playerProfile:
Education: Business school with if possible a Digital / EBusiness specialization First experience in marketing requested Experience in beauty is a plus Social skills: energetic, sociable, communicative Personal affinity and passion for Dior & digital ecosystemsTechnical skills:
Fluent in French or Dutch & English, written and spoken.Excellent skills in Excel and Power point
