E-Business, Digital

il y a 2 semaines

Bruxelles, Région de Bruxelles, Belgique Parfums Christian Dior Temps plein

Position

The E-Business, Digital & CRM Assistant will help the E-business, Digital & CRM Manager on her daily tasks and will be involved in the development of E-retail, E-Commerce, and CRM on the BeLux market, with different areas of focus.

  • Ensure that e-retail trade plans are shaped and delivered effectively.
  • Ensure the development of dior.com through efficient toolbox activation, to recruit, convert, & retain customers.
  • Ensure the roll-out of digital campaigns.
  • Ensure the CRM plans are delivered, with a focus on growing a qualified Department Stores & Dior.com database.

Job Responsibilities

E-Retail
  • Work with PCD Headquarters E-Retail team on: definition of local E-retail strategy and implementation on the top 2 retailers.
  • Develop assets for the online visibility of the key launches and be responsible for the delivery on time.
  • Ensure that Parfums Christian Dior brand image and visibility is optimized in all E-Retail channels.
E-Commerce
  • Work with PCD Headquarters E-Commerce team on Dior.com expansion in Belgium & implementation in Luxembourg.
  • Plan and execute together with central teams, all digital marketing, including SEO/SEM, e-mailings & social media activation.
  • Follow-up of the translations with the agency.
E-PR
  • Work closely with the PR agency and dior.com central team to drive traffic & sales to dior.com.
  • Be involved in the local roll-out of Dior Insiders Program.
CRM
  • Ensure the roll-out of the CRM strategy, with a focus on starting & growing a qualified Department Stores database & dior.com segmentation.
  • Build yearly CRM activation with retailers, in line with Trade Marketing & Media focus.
Reporting & Others
  • Provide a monthly E-Newsletter about Dior & competitors E-Trade activities + E-commerce activations.
  • Survey and report the Grey Market / Pure Players activities.

Profile

Person Specification
  • Excellent relationship-building skills.
  • Ability to understand and defend the brand DNA.
  • Ability to manage priorities for self and team.
  • Results-driven, creative & team player.
Profile
  • Education: Business school with a digital / E-business specialization preferred.
  • First experience in marketing required.
  • Experience in beauty is a plus.
  • Social skills: energetic, sociable, communicative.
  • Personal affinity and passion for Dior & digital ecosystems.
Technical Skills
  • Fluent in French or Dutch & English, written and spoken.
  • Excellent skills in Excel and PowerPoint.

Additional Information

Relationships
  • Internal: Product Managers, Trade Marketing Manager, PR agency, Dior.com, E-Retail, E-PR & CRM central teams.
  • External: Retailers, printing agencies, production partners, translation agencies.
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