Brand Manager Pharma

il y a 2 jours


Brussels, Belgique Michael Page Temps plein

As a successfull Brand Manager Pharma - Marketing to HCP - Rx & OTC products, you will have the following responsibilities: Strategy definition: Develop brand strategies to launch a new RX brand Develop brand strategies to enhance market presence and OTC product performance Analyse market trends, competitions and consumer insights to optimise marketing campaigns & identify new opportunities Define, Manage and monitor marketing budgets Build and maintain strong relationships with key stakeholders and partners. Tactical implementation: Translate strategical dimensions into tactical tools and actions plans Collaborate with cross-functional teams (mainly with Supply chain & Sales) to ensure alignment with brand objectives Prepare & launch actions plans in line with internal & external regulations (industry standards and company policies) Follow-up, monitor & analyse the effectiveness of marketing initiatives taking into account the 4 P's Respect and follow up of procedures/regulations concerning the sale and promotional support of medicines Reporting: Prepare detailed reports on brand performance and recommend improvements. Be responsible for monthly reporting (control of actions and budgets, analysis of results achieved versus objectives, with comments and plans for improvements/actions) As a successfull Brand Manager Pharma - Marketing to HCP - Rx & OTC products, you will have the following profile: Minimum a Bachelor degree in Marketing, Business Administration, or a related field +5 years of experiences in marketing as Brand / Product Manager Proven expertise in marketing targeting Healthcare Practitioners with under prescription products Proven expertise in marketing for OTC brands/products Strong analytic skills and the ability to interpret market data effectively Experience in managing budgets and marketing campaigns Excellent communication and stakeholder management abilities Hands-on, proactive and innovative mindset with a focus on achieving results. Well organised and structured with the ability to work autonomously Fluency in Dutch, French & English is mandatory As a successfull Brand Manager Pharma - Marketing to HCP - Rx & OTC products, you will have: A competitive salary package including extra advantages & home working policy Opportunity to be part of a new project by launching the first RX brand of the company A collaborative and professional working environment valuing open communication, transparency & team spirit


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