Brand Experience Manager

il y a 2 jours

Brussels, Belgique MARS Temps plein

**Petcare, Royal Canin**:
**Brand Experience Manager**

**Castle Cary, UK - flexible on location**

**Role Highlights & Background**

As a key member of the Brand & Pet Owner team Europe, the Brand Experience Manager is the number one Royal Canin Brand ambassador for the European cluster driving a Super Premium Brand Experience. Responsible for creating demand through effective Brand programs and activation - delivering short-term and long-term value. We are looking for a self-motivated leader who has the ability to persuade and sell ideas up, down and across the organization internally and externally.

**What are we looking for?**
- Minimum 6-8 years of experience in (Brand) Marketing, preferably in FMCG.
- In-depth marketing functional knowledge and experiences, specifically around developing and driving Brand and activation Campaigns and Content
- Possess strong leadership, strategic agility and demonstrated ability to implement Brand strategies to gain competitive advantages
- Excellent communication skills - both written and verbal
- Ability to drive a brand focus within the unit as well as within the region while connecting with various senior stakeholders

**What would be your key responsibilities?**
- Define Brand strategy and needs for EU cluster (based on global strategy and rooted in market insights). Work with global team on effective creation and with European markets on effective implementation and optimization to create best in class programs and campaigns to drive conversion and consumer
- demand.
- Oversee implementation of Media plans together with the Digital Media Specialist and agency to drive reach, engagement and conversion.
- Driving brand synergy and consistency across all pillars and functions
- Ensuring brand protection.
- Drive great collaboration with cross-functional teams and local and global teams to ensure alignment on brand assets, campaigns and local initiativess, pet owner databases and drive a frequency and monetary value mindset

**What can you expect from Mars?**
- The opportunity to help set-up and develop a Super Premium Brand Experience for Royal Canin in Europe
- The opportunity to work with a team of passionate people that is working towards creating A BETTER WORLD FOR PETS® every day
- A great employer that is focused on developing your potential to the fullest

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