Shopper Activation Marketing Manager

About the Role

As **Shopper Activation Marketing Manager** for the Horeca, Sportscenters & Events channels, you will play a key role in bringing our brands to life in the **Away From Home (AfH)** environment. Reporting to the Associate Director Shopper Activation, and as part of the Commercial Development Department, you will design and deliver impactful shopper marketing activations that strengthen brand visibility, drive trial, and recruit new consumers.

You will be responsible for developing and executing marketing activations across selected environments, key national customers, and strategic projects defined in our annual business plan. By leveraging shopper and category insights, you will help create value for both **Coca-Cola Europacific Partners (CCEP)** and our customers.

What You’ll Do
- Lead the shopper marketing strategy and initiatives for your assigned channels and customers, recommending the best activation opportunities in line with our business priorities.
- Build and implement tailored shopper activation plans for customers, including all relevant touchpoints along the shopper journey.
- Develop, test, and scale innovative activation ideas and mechanics.
- Collaborate with multifunctional teams (sales, brand management, channel development, agencies, and customers) to ensure seamless execution of activations in every outlet.
- Manage Point-of-Sale Materials (POSM), working with a dedicated shopper marketing professional to simplify, harmonize, and optimize our tools and assets.
- Monitor results, manage budgets, and present activation concepts and performance internally and externally.
- Support and coach the shopper marketing professional responsible for execution of customer plans and POSM delivery.

About You
- Master’s degree or equivalent professional experience.
- Experience in marketing, sales, or account management (preferably in Horeca, sportscenters, or events channels).
- Strong project management skills with the ability to prioritize, multitask, and deliver under tight deadlines.
- Excellent communication and negotiation skills.
- Creative, flexible, results-oriented, and open to change.
- ** Working Proficiency in French and Dutch is a must.** Proficiency in English is an added-value.
- Strong command of PowerPoint and Excel.

What We Offer

In addition to working in a cheerful and dynamic team, we provide:

- A competitive salary package.
- Real opportunities for career development within CCEP.
- Tailor-made training programs to support your growth.
- Attractive non-statutory benefits such as hospitalisation insurance (extended to your partner and children living under the same roof), disability insurance, pension plan, and a choice of dental insurance or sports & culture vouchers.
- A strong focus on work-life balance, including 50% teleworking for eligible positions.
- and much more

Who We Are

We are **Coca-Cola Europacific Partners (CCEP)** - a dedicated team of 42,000 people serving customers in 31 countries, working together to make, move and sell some of the world’s most loved drinks.
We are a global business and one of the leading consumer goods companies in the world. We help our 2.1 million customers grow, constantly investing in exciting new products, innovative technologies and fresh ideas. Every day, we delight 600 million people with brands such as **Coca-Cola®, Fanta®, Sprite®, Monster® and Nalu®**.

Our Recruitment Vision

We hire based on skills and potential, valuing the unique perspectives and experiences that diversity brings to our teams.

Convinced?