Senior Manager, Channel Strategy

**Are you a challenge-thirsty individual? Come and join us at Coca-Cola Europacific Partners and discover a world full of bubbles, innovation and success**

**Context**

You will create sustainable value for CCEP & our customers by cascading the brand & portfolio strategy into the local trade marketing & channel strategy (where, what, how to grow,) for our hot beverages propositions together with COSTA and CCEP commercial teams. You will drive the hot beverages annual business plan process by mapping the channel opportunities based on consumer, shopper and market insights and trends and translating this into clear and actionable development plans for each environment in which we want to compete.
You lead the Business-to-Business marketing and communication plan, co-define the innovation pipeline and design the shopper/consumer plans.

**Your job will involve**:

- Be the SPOC for the brand owner as well as for internal stakeholders regarding all environment, category, brand & shopper related topics
- Build environment growth strategy based on consumer needs & category insight ; act as Business plan lead from a platform & environment point of view
- Channel & Marketing strategy
- CCEP business plan lead from a portfolio & channel/category opportunity point of view
- Translate portfolio & channel big bets into channel PICOS & impactful outlet/shopper activations
- Turn insights into action, with a hunting & “can do” attitude: initiate business acceleration brand initiatives
- Identify gaps and opportunities on the business plan big bets plans and “course correct” by setting-up acceleration plans where needed or stop initiatives/projects if needed
- Co-lead business innovations & translate in tangible environment plans
- CCEP gatekeeper & gate owner for innovations: business case co-lead and define risks, resources
- Drive the insights & analytics that will fuel the marketing & sales strategy
- Build a strong business to business marketing plan to onboard internal & external key stakeholders in our coffee journey

- Environment Marketing management
- Build a compelling trade marketing plan
- Support frontline teams with strong stories to trade & key customer activation plans
- Ensure timely and environment/customer proof delivery of brand thematics, toolkits, brand assets

- Liaise with supporting departments to ensure coffee growth strategy is embedded in wider Belux plans
- Together with the sales lead & coffee expert, build a compelling Business To Business communication & connection plan
- Lead the hot beverages commercial development team

**Your Profile**:

- Experience in the coffee category is a strong plus
- Proven background in shopper, channel, or category management
- Fluent in English and Dutch or French
- Strategic and creative thinker with a strong helicopter view
- Results-oriented, problem-solver with a hands-on “make it happen” attitude
- Driven by innovation and continuous improvement
- Flexible and agile: able to manage multiple projects and adapt quickly to change
- Strong leadership and influencing skills across teams and levels
- Excellent analytical, communication, and presentation skills

**In addition to a cheerful team, we provide**:

- A competitive salary
- A company car
- Real opportunities for career development within CCEP
- Tailor-made training courses for employees
- Attractive non-statutory benefits such as hospitalisation insurance (your partner and child(ren) living under the same roof are also entitled), disability insurance, a pension plan, a choice of dental insurance or sports and culture vouchers, a good work/life balance (50% teleworking for positions that allow it) and much more...

**Who are we?**

Coca-Cola Europacific Partners (CCEP) is a major fast-moving consumer goods business and the world’s largest independent Coca-Cola bottler. With a dedicated team of 33,200 people, serving customers in 29 countries, we make, sell and distribute the world’s most loved drinks brands, including Coca-Cola®, Fanta®, Sprite®, Monster® and Nalu® to more than 600 million people.

**Our recruitment vision**

We strive to ensure a friendly, fair, and inclusive recruitment process. If you have specific needs or require any adjustments, please let us know, we’ll do our best to provide a positive and accessible experience for everyone.