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**Role Objective**
In the role of Brand and Customer Manager (BCM) Entyvio/GI, your primary objective is to drive the product's expansion in the BELUX IBD market. This involves crafting and contributing to the local commercial strategy and driving the implementation that aligns with the overarching goals and plans of the GI Business Unit and the future pipeline in GI/immunology.
Your contribution will be crucial, offering both specialized knowledge and therapeutic guidance to enhance the Business Unit’s efforts and stimulate growth:
- Drive deep understanding of what motivates patients and the HCPs that care for them including what could cause them to choose Takeda’s products over competitors, acting on this through the delivery and implementation of an integrated brand plan, with considerations to the current market access conditions and challenges.
- Embed a high customer focus within GI team by spending a significant amount of time with customers and placing the customer at the center of every business decision.
Furthermore, your responsibilities include spearheading the collaborative efforts of various projects, infusing the GI Business Unit with valuable insights and strategic recommendations. Your involvement with the EUCAN regional marketing Network is required as your role encompasses the exchange of best practices and collaborative participation.
You will be part of the GI Business Unit. As the BCM you will report to the Business Unit Head.
**Accountabilities**
Business Strategy and Project management
Leading the development and implementation of the Strategic Marketing Plan in line with the Brand Strategy to maximize brand performance. The successful achievement of tactical objectives and milestones outlined within the Strategic Marketing Plan including but not limited to:
- Development and implementation of promotional materials
- Implement multi-channel solutions including digital, mailings & newsletter, media & PR activities for all customers line with the strategic plan and compliance.
- Create programs and tactics customized to different customer groups including HCPs, patients, patient associations, and media.
- Strategic and tactical lead of Takeda´s congress activities
- Development and implementation of a relevant patient support services in line with strategic planning
Has a strong understanding of the local GI/Immunology market and closely monitors environmental changes and competitor activities in order to be able to fine tune planned tactics.
Identifies actions to strengthen product positioning (eg. direct medical development, labeling changes) to maximize brand performance. Anticipates and capitalizes on stakeholders’ market trends to create a competitive advantage. Recommends and gains approval from senior management for alternative approaches to maximize brand opportunities.
Directing generation and analysis of data to seek out opportunities and risks to support recommendations for strategic direction based on demand and market dynamics through market research etc.
Cross-functional Teamwork & indirect leadership
Developing effective and constructive networking and working relationships throughout the Business Unit, GI Brand Team, Market Access department, Medical Department, Commercial Excellence Team, Communications and PAGs team and Key Account Managers (sales force team) in particular.
Financial Management
Leading and taking ownership for key financial tasks for the brand including the development of annual budgets, operating plan, market sales forecasts, quarterly updates, etc.
Effective budget control and resource management within predefined project budgets.
External stakeholder management
Developing and maintaining strong, effective, and constructive team relationships (Providers, HCP Specialists and their associations, Advisory groups) and KOL networks by taking a leadership role in the communication and liaison between all pertinent external customers.
Ensuring effective communication with all relevant internal and external key stakeholders.
Identifying and raising relevant issues, and proposing potential solutions, through the appropriate internal and external channels.
Achieving best-in-class customer focus with significant dedicated time for regular interactions with customers
Implementation of multi-channel innovative communication approaches to customers
Risk Management and controls.
Supporting the Business Unit Management in managing the company’s risk profile including, (where appropriate), Code of Conduct, the Health and Safety performance of the business.
Supporting the Business Unit Management in ensuring that appropriate internal controls are in place.
Lifecycle management and new products launching
Supporting and contributing with the strategy and tactics for the lifecycle management of Entyvio and pipeline products in GI/Immunology.
Actively lead different steps on marketing preparation for new product launches in GI/Immunology (ma
