Freelance Digital Marketing Marketeer

Robovision is a rapidly growing AI company with ambitious goals to define the future of industrial automation. With an award-winning Vision AI platform trusted by partners in over 40 countries, we are globally recognized as a leader in our field. We enable groundbreaking innovations for some of the world's largest companies in critical sectors like agriculture and manufacturing, helping them solve their most complex challenges and delivering a massive bottom-line impact. As we execute on our growth strategy, our marketing team is at the heart of our success. We are building a world-class demand engine to bring our powerful technology to a global audience. Headquartered in Ghent, Belgium, our team of over 100 Robovisioneers are ambitious, take ownership, and are passionate about building a company that will shape the future of automation. This is not a typical "ad management" role. We are looking for a strategic partner to take ownership of our paid media channels and turn them into a predictable source of high quality pipeline. You will be a critical part of a lean, agile marketing team, working directly with the Head of Marketing and the Demand Generation Lead to execute and optimize campaigns that drive measurable business impact. **What you'll do** - ** Own the paid media engine**: Plan, execute, and optimize paid media campaigns across all relevant channels, with a primary focus on LinkedIn Ads and Google Ads. - ** Develop and execute our SEO strategy**: Use tools like Ahrefs to conduct keyword research, identify content gaps, and implement on-page and technical SEO improvements to scale our organic growth. - ** Optimize website performance**:Continuously analyze and improve our website's performance for both search engines and users, with a focus on SEO, SERP visibility, and the emerging field of Generative Engine Optimization (GEO). - ** Drive for pipeline, not just clicks**: Structure campaigns to attract our specific Ideal Customer Profiles (ICPs) and optimize for high quality Marketing Qualified Leads (MQLs) and sales opportunities, not just vanity metrics. - ** Analyze & report on performance**: Build and maintain performance dashboards to track key metrics, including CPL, CPMQL, and channel ROI. Provide regular, data-driven insights and recommendations for improvement. - ** Collaborate on strategy**: Work closely with the demand generation and content teams to ensure our paid campaigns are perfectly aligned with our Account Based Marketing (ABM) programs and thought leadership initiatives. - ** Test & iterate**: Continuously run A/B tests on ad copy, creative, and landing pages to improve conversion rates and campaign effectiveness. **Who are you** - ** Deep channel expertise**: You are a hands-on expert in managing and optimizing LinkedIn Ads and Google Ads campaigns. Experience with other channels is a plus. - ** Proven SEO/GEO experience**:You have a demonstrated ability to grow organic traffic through strategic keyword targeting, content optimization, and technical SEO/GEO. - ** Data-driven & analytical**: You are highly proficient with Google Analytics and have deep experience working within a CRM/Marketing Automation platform (we use HubSpot). You live and breathe data and use it to make informed decisions. - ** AI-driven mindset**: You are accustomed to using AI tools to automate campaign setup, optimize bidding strategies, and generate performance insights to maximize your throughput and impact. - ** Strategic mindset**: You understand the full marketing funnel and can think strategically about how to use paid media to support broader marketing objectives like ABM and content distribution. - ** Excellent communicator & collaborator**: You are comfortable working in a hybrid environment and partnering with a cross-functional team. **Bonus points if you have**: - Direct experience marketing a complex, high-ACV (Annual Contract Value) B2B SaaS or technology product. **What do we offer?** - A front seat in Belgium’s most exciting scale-up offering a dynamic entrepreneurial environment with ample opportunities for fast personal growth in different areas. - A competitive salary & benefits tailored to your personal needs, including the option to lease a car. - The comfort of hybrid working (partly remote, partly in the office). - A young and open company culture where we focus on communication, partnership and team building activities. - The exciting opportunity to join us and scale our organization.