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Regional Marketing Manager Emea
il y a 3 semaines
**Who are we?**
IBA is a listed company, headquartered in Belgium, and employs 1500 people across the globe mobilizing their skills and passion to Protect, Enhance and Save lives
Innovating for life since more than 30 years, IBA has opened new ways to diagnose and fight cancer and become the worldwide technology leader in the field of Proton Therapy, which is today the most advanced technologies treatment against cancer. Our core particle accelerators knowledge is unparalleled, with 100,000 patients treated on our proton therapy solutions and over 550 accelerators in operation globally.
**One Mission, 4 business lines**
IBA ‘s world class expertise lies in the development of:
next generation Proton Therapy technologies
Radiopharmaceuticals providing oncology care providers with premium quality services and equipment
Dosimetry advanced solutions for Quality Assurance of medical equipment and increased patient safety
particle accelerators for the Industrial and medical world.
Our 4 business lines are employing more than 1,500 passionate professionals worldwide dedicated to our Mission: Protect, Enhance and Save lives.
**Sustainability commitment**
As a company, we are focused on striking the right balance between our stakeholders: increasing our market share and the return for our shareholders, improving the quality of life of our customers, patients and employees, and contributing to the well-being of our society, while also maintaining and restoring our planet’s health.
“Since 2021, IBA is recognized as a certified B Corporation (or B Corp). B Corps are companies that promote ‘business as a force for good’, balancing profit and purpose. They meet the highest standards of social and environmental performance, public transparency, and legal accountability.”
Check out our webpage sustainability to find out more
**Join us**
At IBA we dare to develop innovative solutions pushing back the limits of technology. We achieved worldwide recognition in our field by supplying the world's top oncologists with the most precise, cancer-defeating, technologies.
If you are passionate, cause-driven, you can make this quest yours by joining our dedicated colleagues and give your career a new meaning.
**Mission**
You report directly to the Global Marketing Director Proton Therapy and join the Marketing Team composed of 4 Global Marketing Managers and 3 Regional Marketing Managers.
As a Marketing Manager for the EMEA region, you will promote IBA Proton Therapy products and services. You will work closely with the Sales team to demonstrate IBA’s market leadership in the region and maximize our market share in proton therapy. You will create a regional marketing plan including digital and in person campaigns targeting qualified prospects as well as the larger radiation oncology community to fill the sales pipeline.
In addition, you will coordinate the 4 main global events organized annually.
**Your main tasks**:
- You promote IBA’s Unique Value Proposition and key differentiating messages in the competitive EMEA landscape
- You work closely with the Sales Team to develop the marketing plan for the region, focusing on qualified prospects and countries
- You analyze competitors strategies and tactics and beat them
- You develop impactful targeted digital marketing campaigns to build awareness on proton therapy and promote IBA’s leadership in order to fill the sales pipeline
- You coordinate and maximize the impact of the 4 main global events organized annually
- You support selected regional in-person events and congresses to promote IBA as well as proton therapy
- You support IBA customers and maximize their satisfaction to make them IBA ambassadors
- You leverage IBA Campus digital platform and maximize the impact of the IBA community
- You qualify the contacts database for your region and work with the CRM tool. (SalesForce and Pardot)
- You analyze market and business trends in the region and make strategic recommendations, aware of our competitive market
- You ensure and enhance a consistent branding compliant with corporate/other standards
- You manage relationships with suppliers, strategic partners and agents/distributors
- You manage the regional marketing budget
**You have**:
- A Master Degree or equivalent by experience in marketing or sales
- 5 to 10 years’ experience in the medical device industry
- A strong expertise in digital marketing
- A strong affinity for advanced technology, knowledge in the imaging or radiotherapy industry is an asset
- A relevant experience in an international environment
- Excellent oral and written presentation and communication skills in English
**You are**:
- Results-oriented, and driven by ensuring excellent customer experience
- A real team player, able to interact with multiple stakeholders
- Willing to build a big success story with us, in a leader-position company in an exciting market
- Curious, eager to learn, to improve and to gain resp
