Product Strategy

il y a 3 jours


Leuven, Belgique CONCAPE Temps plein

CONCAPE is a specialized recruitment agency (direct placement) for the Eastern Switzerland and Liechtenstein region. In this vacancy, we are supporting a strongly technically anchored company that is a global leader in the high-tech sector. **Job framework data**: **Work location**: Rhine Valley, Switzerland **Home office**: For EU residents 1 day, for Swiss residents at least 2 days Tasks **Your tasks**: - Development and execution of customer segmentation analyses to create targeted marketing campaigns aimed at specific customer groups. - Building and maintaining partnerships with external agencies and service providers to support marketing activities and advertising campaigns. - Monitoring and analyzing the performance of marketing campaigns and adjusting strategies based on performance data and market feedback. - Initiating and leading innovation workshops with product management and development teams to identify new product features or improvements based on market trends and customer feedback. - Developing strategies to increase online presence and improve digital marketing efficiency, including SEO/SEM, social media, and content marketing. - Coordinating with customer service to ensure customer feedback is effectively collected and used for the continuous improvement of the product offering. **Requirements**: **Your qualifications**: - Bachelor's degree in Marketing, Business Administration, MBA or a related field. - Proven experience in product marketing, pricing strategy, or related roles, preferably in the semiconductor sector. - Strong analytical skills with the ability to analyze market data, pricing models, and financial data. - Exceptional leadership qualities and the ability to lead matrix teams. - Excellent communication and presentation skills. - Knowledge of market research tools and marketing automation software is beneficial. **Benefits**: **Overview**: \*\* - Targeted preparation for interviews. - Assistance with apartment hunting. - Networking with insurance providers (partnerships with Axa, Swisslife, and a comparison portal similar to "Check24"). - Referral to tax advisors. - Practical tips for moving (administrative procedures, etc.). CONNECTING CANDIDATES ∞ PERSPECTIVES


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