Marketing and Communication Lead

**Who we are**

OTIV is a Ghent-based company leading the autonomous revolution in rail. We are on a mission to increase safety and efficiency of railway operations by teaching rail vehicles to drive autonomously. By making trains more efficient and safer, we actively contribute to a modal shift and a greener future. We bring this vision to life by a unique focus on the most challenging environments such as cities, shunting yards and industrial sites. Thanks to high-profile partners and world-leading clients such as Deutsche Bahn, SNCF Group, ArcelorMittal and CAF we deliver the future of railway operations today.

OTIV is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel processes are merit-based and applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic. OTIV strives to create an environment in which all employees feel confident in their ability to bring their authentic selves to work and secure collaborating with colleagues and customers.

**What you will do**

As the Marketing and Communication Lead you are responsible for developing and executing the marketing and communication strategy at OTIV. You are an experienced, creative, detail-oriented individual who has a passion to inspire, educate, and engage with stakeholders to revolutionize an industry.

**Tasks and responsibilities**- Spearhead the strategy, development, management, and execution of marketing, communication and employer branding- Lead the content strategy and roadmap development- Develop and oversee all processes, including templates and documentation- Manage the company's website and social media channels to ensure a consistent brand voice and messaging.- Analyze and report on the effectiveness of marketing campaigns and make data-driven recommendations for future initiatives.- Collaborate with colleagues from Business Development and the founding team on initiatives and campaigns- Manage the marketing budget and ensure cost-effectiveness of all initiatives.- Contribute to the general strategy of the company with your expertise and your big picture mindset

**Who you are**- Bachelor's degree in Marketing, Communications, Business, or related field.- Experience in marketing and/or communication in a B2B or B2G environment.- Proven track record in developing and executing successful marketing strategies that support business objectives and drive results.- Strong understanding of (digital) marketing and communication channels and tactics.- Excellent communication and interpersonal skills with the ability to work collaboratively with cross-functional teams and stakeholders.- Strong analytical and problem-solving skills, with the ability to use data to inform marketing decisions.- Passion for transportation and a genuine interest in revolutionizing the industry through innovative marketing and communication initiatives.

**What we offer**- Full time offer with competitive salary package.- International environment in a disruptive start-up with opportunities to grow.- Early riser or night owl? Either way, you’ll fit right in our flexible working hours system.- Hybrid working policy, with an office in beautiful Ghent (Belgium).- Collaborative, transparent, and fun-loving office culture.- Team events and quarterly offsite.- 30 days of vacation.