Influencer Marketing Manager

Company: Kora Home

Location:
Shenzhen, China Employment Type: Full-time Target Markets: International, primarily English-speaking consumer markets About Kora HomeKora Home is building a proactive AI household manager that helps families stay organized, share responsibilities, and get everyday things done. Unlike traditional calendars, reminders, or smart home devices, Kora aims to go beyond simply displaying information. It helps families coordinate schedules, manage household responsibilities, make decisions, and take action, reducing the mental load of running a busy household. Our mission is to make family life easier, giving people less to manage and more time together. We are preparing to bring Kora Home to the international consumer market, and we're looking for an Influencer Marketing Manager to build and drive our influencer marketing efforts from the ground up.

Key Responsibilities
1. Influencer Strategy & Planning
• Develop and execute influencer marketing strategies to support product launches, brand awareness, audience engagement, and sales.
• Identify relevant creator communities, including parenting, family lifestyle, home organization, productivity, smart home, and consumer technology.
• Plan influencer campaigns across platforms such as YouTube, Instagram, and TikTok.
• Establish campaign budgets, performance targets, and execution timelines. 2. Influencer Discovery & Partnership Development
• Research, identify, and evaluate influencers based on audience relevance, content quality, engagement, credibility, and commercial potential.
• Build and maintain a structured database of influencers, from micro-influencers to established creators.
• Independently manage outreach, pitching, relationship development, and partnership negotiations.
• Develop long-term relationships with high-performing creators and explore affiliate or ambassador partnerships. 3. Campaign Execution & Content Management
• Manage the entire influencer collaboration process, including outreach, contracting, product seeding, content briefing, publication, and performance follow-up.
• Create effective influencer briefs and product review guidelines aligned with Kora's brand positioning, product capabilities, and messaging.
• Work with creators to develop authentic, engaging content that demonstrates how Kora solves real family problems.
• Ensure content accuracy, appropriate advertising disclosures, and consistency with brand guidelines while respecting creators' independent opinions.
• Coordinate content usage rights and repurposing opportunities for advertising and organic marketing. 4. Performance Tracking & Optimization
• Monitor campaign performance, including reach, engagement, traffic, conversions, and attributable sales.
• Evaluate influencer performance and campaign efficiency using metrics such as CPM, CPE, CPC, CPA, and ROI where applicable.
• Track campaign results using affiliate links, UTM parameters, discount codes, and relevant analytics tools.
• Continuously optimize creator selection, partnership structures, content formats, and budget allocation. 5. Cross-functional Collaboration
• Collaborate with brand, product, organic social media, paid advertising, and e-commerce teams to ensure coordinated GTM execution.
• Share influencer insights, audience feedback, and content learnings to improve positioning and marketing effectiveness.
• Support the development of influencer-facing materials, including product information, review guidelines, and media assets. Requirements
• 3+ years of hands-on experience in influencer marketing, creator partnerships, or related digital marketing roles, preferably targeting overseas markets.
• Proven track record of independently executing influencer campaigns, from prospecting and negotiation to publication and performance analysis.
• Strong understanding of the international creator ecosystem, particularly YouTube, Instagram, and TikTok.
• Excellent written and spoken English, with the ability to communicate and negotiate directly with international creators and agencies.
• Strong commercial awareness, negotiation skills, and ability to evaluate influencer partnerships based on business outcomes rather than vanity metrics.
• Comfortable working with campaign analytics, spreadsheets, and creator management tools.
• Highly organized, proactive, resourceful, and comfortable working in a fast-moving startup environment.
• Based in Shenzhen or willing to relocate, with flexibility to collaborate across international time zones. Preferred Qualifications
• Experience promoting consumer electronics, AI products, smart home devices, parenting products, or family lifestyle brands.
• Existing relationships with English-speaking creators, especially in parenting, family lifestyle, and consumer technology.
• Experience with product seeding, affiliate marketing, influencer-driven e-commerce, or creator content licensing.
• Experience building an influencer marketing program from scratch. What Success Looks LikeIn your first three months, we expect you to:
• Establish Kora's influencer discovery, evaluation, outreach, and campaign management processes.
• Build a qualified pipeline of creators aligned with Kora's target audiences.
• Launch and manage our initial wave of influencer partnerships and product reviews.
• Establish clear performance reporting and actionable insights to guide subsequent campaigns.