Marketing Manager

Il y a 13 heures

Brussels, Brussels-Capital, Belgique Healwith Temps plein

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Company Description Healwith is an independent healthcare listings and booking platform serving Hong Kong and the Greater Bay Area. The platform offers an up-to-date, structured, and searchable index of healthcare providers and health information. Healwith focuses on making the connection between patients and appropriate care as seamless and user-friendly as possible. At the same time, the platform helps healthcare practices increase their visibility to people actively searching for their services. Team members contribute to a mission-driven company that supports better access to healthcare across the region. Role Description This is a full-time hybrid role for a Marketing Manager based in Hong Kong SAR, with some flexibility to work from home. The Marketing Manager will plan and execute marketing campaigns that promote Healwith’s platform to both patients and healthcare providers, including digital, social media, and email initiatives. Day-to-day responsibilities include developing marketing strategies, managing content and brand messaging, analyzing campaign performance, and optimizing channels for user acquisition and engagement. The role also involves collaborating with product, operations, and sales teams to align marketing activities with business objectives, managing agency or vendor relationships, and overseeing the marketing calendar and budget. The Marketing Manager will be expected to monitor market trends and competitor activities, propose new growth opportunities, and ensure consistent, data-informed communication across all touchpoints. Qualifications
• Strong foundation in marketing strategy and campaign management, including experience with digital and social media marketing.
• Skills in content creation and brand communication, such as writing, editing, and developing clear, audience-focused messages.
• Ability to work with analytics tools to interpret data, measure performance, and make evidence-based recommendations.
• Experience managing projects and coordinating cross-functional stakeholders, with solid organizational and time-management skills.
• Comfort working in a hybrid environment, collaborating effectively both in-person and remotely.
• Excellent written and verbal communication skills in English; proficiency in Chinese (Cantonese or Mandarin) is an advantage.
• Prior experience in healthcare, health tech, or online platforms is beneficial but not required.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Marketing Manager

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