Manager - Marketing
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• Lead integrated marketing initiatives across digital marketing, branding, content, PR, partnerships, and events to drive brand awareness, customer engagement, and business growth.
• Develop and execute content strategies across social media, CRM, websites, influencer/KOL collaborations, and customer touchpoints.
• Plan and deliver marketing campaigns, events, collaborations, and activations to strengthen brand positioning and commercial performance.
• Analyze market trends, customer insights, and campaign performance to optimize ROI and identify growth opportunities.
• Build and maintain strong relationships with tenants, media, business partners, agencies, and key stakeholders.
• Manage marketing budgets, external agencies, and projects to ensure timely and high-quality execution.
• Lead, coach, and develop a high-performing marketing team. Requirements
• Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline.
• 10 years' relevant experience in digital marketing, content marketing, brand communications, or integrated marketing, preferably gained from luxury retail, premium shopping malls, hospitality, lifestyle brands, or marketing agencies.
• Proven track record in developing and executing content-led and digital-first marketing campaigns.
• Strong knowledge of social media marketing, influencer/KOL engagement, CRM, customer engagement, and brand storytelling.
• Commercially minded with strong analytical, problem-solving, and project management abilities.
• Excellent presentation, communication, and copywriting skills in both English and Chinese.
• Refined sense of luxury branding, strong aesthetic judgment, and a passion for enhancing brand image and customer experience.
• Proficient in MS Office and fluent in English, Cantonese, and Mandarin. (Personal data collected will be used for recruitment purpose only)
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