Senior Growth Operations Manager – CEX Futures

Company Description Bitword Ltd is focused on building a world-leading cryptocurrency futures and derivatives trading ecosystem for users worldwide. The company is committed to delivering a professional, secure, and highly efficient contract trading experience to both institutional and retail participants. Bitword emphasizes robust risk controls, advanced trading infrastructure, and user-centric product design. Team members join a fast-evolving environment at the forefront of digital asset innovation, with opportunities to shape scalable, global trading solutions. Role Description The Senior Growth Operations Manager – CEX Futures (Contract) is a full-time, hybrid role based in Hong Kong SAR, with flexibility for some work-from-home arrangements. This position is responsible for driving growth initiatives for the centralized exchange (CEX) futures business, including planning and executing user acquisition, activation, retention, and re-engagement strategies. Day-to-day tasks include analyzing trading and user behavior data, identifying operational bottlenecks, optimizing funnels, and coordinating cross-functional projects with product, marketing, compliance, and technology teams. The role oversees campaign performance, experiments, and operational processes that support futures-related features, listings, and promotions. The manager also develops performance dashboards, prepares executive reports, and ensures that growth initiatives remain aligned with regulatory requirements, risk management guidelines, and long-term business goals.

Location:
Shenzhen / Hong Kong Position Level: Senior / Advanced Manager

Key Responsibilities
• Growth Strategy & Execution: Develop and execute comprehensive growth strategies for CEX futures trading, driving the implementation of product initiatives and operational campaigns to achieve business objectives.
• User Growth & Lifecycle Management: Design and optimize user acquisition, conversion, activation, and retention strategies. Analyze user behavior, segmentation, and lifecycle stages to improve conversion efficiency. Leverage market insights, competitor analysis, trading trends, and data-driven strategies to achieve key growth KPIs.
• Data Analysis & Performance Optimization: Monitor, track, and analyze daily operational data to identify user behavior patterns, evaluate campaign effectiveness, and continuously optimize growth strategies.
• Team Building & Management: Build, lead, and manage growth operations teams across both on-platform and off-platform channels, ensuring effective collaboration and performance.
• Campaign Planning & Execution: Plan and execute online marketing campaigns based on business objectives, market trends, key events, and strategic milestones. Monitor campaign performance and take ownership of results.
• Growth Campaign Innovation & Regional Expansion: Develop and diversify futures trading growth campaigns, closely monitor competitors, and rapidly iterate campaign strategies. Create localized marketing and promotional strategies for priority markets, identify key selling points and growth opportunities, and drive rapid growth in both user acquisition and futures trading volume. Requirements experience Core competencies description
• At least 3 years of experience in user growth or campaign operations, with a proven track record of successful growth initiatives and measurable business results. Minimum 1 year of hands-on experience in CEX futures growth operations (mandatory).
• Experience working at a leading cryptocurrency exchange is highly preferred.
• Proven experience building growth operations frameworks or systems from scratch (0-to-1) is a strong advantage.
• Strong understanding of user growth methodologies, data analytics, user segmentation, and strategic planning.
• Excellent communication, cross-functional collaboration, problem-solving, and execution skills.
• Highly self-motivated, innovative, results-driven, and capable of delivering performance under pressure.
• Fluency in Chinese (Mandarin), both written and spoken, is required.
• Preferred: Existing industry connections, KOL/KOC networks, affiliate partnerships, or established user acquisition channel resources. Education
• Bachelor's degree or above.