Head of Marketing

Il y a 1 jour

Antwerp, Belgique Rite.Studios Temps plein
As Head of Marketing, you will lead RITE’s marketing strategy from brand awareness and acquisition to conversion, retention and community. You’ll manage a team of two marketeers and work closely with our founders, operations and studio teams. This is a senior but highly hands-on role: you’ll define the strategy, set priorities and make sure great ideas turn into impactful campaigns and measurable business results. ‍ Your Key Tasks
• Own RITE’s overall marketing, brand and growth strategy.
• Lead and develop a team of two marketeers.
• Drive acquisition, conversion, retention and membership growth.
• Own brand positioning, creative direction, content and social media.
• Lead CRM and lifecycle marketing.
• Define pricing, promotional strategies and marketing campaigns.
• Support new studio launches and market expansion.
• Develop partnerships, B2B opportunities, events and community activations.
• Manage the marketing budget, agencies, freelancers and external partners.
• Define and monitor key marketing KPIs and continuously optimise performance. ‍ What we're looking for You combine strategic thinking with strong execution and commercial awareness. You have:
• 8+ years of relevant marketing experience, preferably within a fast-growing consumer, lifestyle, fitness, hospitality or retail brand.
• Experience managing and developing a team.
• Strong knowledge of digital marketing, social media, CRM and customer acquisition.
• Strong commercial and analytical skills.
• An excellent eye for brand, design and content.
• Excellent communication and copywriting skills in Dutch and English.
• Experience working with agencies, creators, freelancers and partners.
• An entrepreneurial mindset and the ability to manage multiple priorities.
• A genuine interest in fitness, wellness, lifestyle and community.
• A base in or around Antwerp, with flexibility to work across RITE locations. Most importantly, you are hands-on. You don’t just create marketing plans, you make them happen. ‍

What we offer
• Full ownership of the marketing function of a fast-growing Belgian fitness brand.
• A key role within the leadership team, working directly with the founders.
• The opportunity to lead and develop a team of two marketeers.
• A major role in shaping RITE’s future brand and growth strategy.
• An entrepreneurial and creative working environment.
• Competitive compensation.
• Unlimited free RITE workouts.
• Real responsibility and visible impact on the business. Ready to Join The Rite? Send your CV and a short motivation to nikolaas@jointherite.com. Tell us briefly:
• Why RITE?
• Why are you the right person to lead our marketing?
• What is one thing you would improve about RITE’s marketing today? We’d also love to see examples of brands, campaigns or projects you’ve worked on.