Sales Manager Belux

Blåkläder has been manufacturing and selling work clothes since 1959, initially on the Swedish market. They are now one of Europe’s largest manufacturers of work garments and shoes. They produce around 5.5 million garments a year at their factories and have representation in 23 countries. By maintaining end-to-end control over its value chain, cultivating a differentiated brand persona as a "rebel with a cause" and nurturing a non-hierarchical, value-driven culture, Blåkläder has forged a unique market position. Blåkläder is a forward-thinking and entrepreneurial company with a family feeling who put diversity, corporate culture, sustainability, and quality in everything they do at the top of the priority list. To drive their ambitious growth trajectory across Belgium and Luxembourg, Blåkläder is currently looking for an inspiring and commercial leader to step in as Sales Manager Belux. Role Description As Sales Manager BeLux, your primary objective is to coach, structure, and scale the commercial team while driving market share and profitability across both Flanders and Wallonia/Luxembourg. You will balance strategic pipeline steering with active field support, helping your team generate pull demand with end users while nurturing strong dealer partnerships. You are responsible for the:
- Leading, coaching, and elevating an energetic sales organization composed of Account Managers and Key Account Managers through hands-on field co-travel, consultative meeting preparation, and transparent, real-time feedback.
- Driving sustainable commercial growth in Belgium and Luxembourg, with a strong focus on unlocking the untapped market potential in Wallonia.
- Optimizing the pull-and-push strategy by guiding the team to target and convert large end users (who decide) while billing seamlessly through the specialized dealer network.
- Managing and analyzing sales KPIs —including visit frequency, lead times, and conversion rates—using Power BI and Microsoft Dynamics 365.
- Fostering alignment and synergy between Key Account Managers focusing on strategic corporate accounts and Account Managers supporting regional dealer coverage.
- Representing Blåkläder at industry trade fairs, public tenders, and strategic group task forces , traveling approximately 4 to 5 times per year to European sites like the headquarters in Sweden. Profile You are a charismatic, empathetic, and communicative sales leader who thrives on developing people rather than merely closing transactions. You bring a grounded, humble attitude coupled with natural authority, cultural sensitivity across Belgian linguistic regions, and a no-nonsense, entrepreneurial mindset.
- Proven sales leadership experience with a demonstrable track record in managing, motivating, and developing external sales teams.
- Strong experience selling value and brand identity to end users , understanding multi-tiered distribution models and commercial decision-making.
- Full bilingual proficiency in Dutch and French , possessing a deep cultural understanding of both Flemish and Walloon/Brussels business environments, complemented with a good understanding of English for international relations
- Solid analytical foundation , adept at pipeline management, margin control, reporting tools (Dynamics 365, Power BI), and sales governance.
- High willingness to be on the road across the territory (typically 3 to 4 days per week in the field, with roughly 1 to 2 days based out of the Mechelen office/home). Offer
- At Blåkläder, you join a dynamic, non-hierarchical organization where the agility and energy of a start-up meet the security and production power of an established international market leader. You will enjoy entrepreneurial freedom and autonomy to shape your team and impact strategic group projects, all supported by a high-performing back-office, a dedicated leadership development program, and an open, feedback-oriented culture where questions are welcomed and initiative is rewarded.