Senior Communication Manager

ppUit Job alert aan/uit Aan /p /brpWat: /p /brpFrequentie: Dagelijks Wekelijks /p /brpThe company is a leading international retail group, operating through a strong network of branded stores. The company combines a well-established retail presence with a customer-focused approach, supported by a strong brand identity, commercial expertise and an extensive international footprint. /p /brpThe Senior Communication Manager will be responsible for leading and implementing the communication strategy in the Belgian Luxembourg markets. The role ensures coordination of national and local campaigns, management of external partners, and support for the stores network. /p /brh3Communication Strategy and Management /h3 /brul /brliDevelop and monitor the annual communication plan. /li /brliDefine communication priorities for the Belgian and Luxembourg markets. /li /brliTrack KPIs and analyze campaign performance. /li /brliMonitor market and competitor trends to identify growth opportunities and help adapt commercial offers to the specific needs of the Belgian and Luxembourg markets. /li /br /ul /brh3Media Management /h3 /brul /brliOversee media investments. /li /brliManage TV, VOD, radio, cinema, social media, and SEA campaigns. /li /br /ul /brh3National Campaign Management /h3 /brul /brliOversee the rollout of brand campaigns and key commercial highlights. /li /brliEnsure adaptation of campaigns for the Belgian and Luxembourg markets. /li /brliApprove communication content and activation plans. /li /br /ul /brh3Press Relations, Influencer Marketing and Partnerships /h3 /brul /brliManage PR and influencer agencies. /li /brliDefine press and influencer engagement plans. /li /brliSupervise brand visibility initiatives. /li /br /ul /brh3Digital Communication /h3 /brul /brliDefine the social media strategy and coordinate agencies. /li /brliOversee website updates. /li /brliApprove CRM campaigns. /li /br /ul /brh3Local Communication /h3 /brul /brliDefine local communication initiatives. /li /brliSupport and guide franchise partners in their communication activities. /li /brliDevelop specific traffic-driving operations. /li /brliDefine and supervise communication plans for store openings and renovations. /li /br /ul /brh3Network and stores /h3 /brul /brliAct as the main communication contact for the stores. /li /brliCoordinate and facilitate communication across the network. /li /br /ul /brh3Budget Management /h3 /brul /brliConduct supplier negotiations. /li /brliEnsure cost optimization and efficient spending. /li /br /ul /brh3Profiel /h3 /brul /brliBachelor's or Master's degree in Communication, Marketing, or Business School. /li /brliMinimum 5 to 8 years of experience in 360 communication and in managing media, digital, and local campaigns (retail experience is an advantage). /li /brliStrong budget management and agency management skills. /li /brliExcellent analytical, coordination, and project management abilities. /li /brliHighly autonomous, strong sense of priorities, excellent interpersonal skills, and ability to work with diverse stakeholders (franchisees, agencies, suppliers, management). /li /brliFluency in French and Dutch, both written and spoken. /li /br /ul /brh3Aanbod /h3 /brul /brlibHigh-visibility role /b within a well-established international retail group /li /brlibStrategic scope and autonomy /b, with the opportunity to shape and elevate the communication function /li /brlibDirect exposure to senior leadership /b and key business stakeholders /li /brlibInternational environment /b with cross-market projects and collaboration /li /brlibStrong career opportunity /b in a dynamic, consumer-focused and growing organisation /li /brlibCompetitive package /b with attractive benefits and a senior-level position /li /br /ul /p