Senior Salesforce Functional Consultant – Marketing Cloud Next

ppAre you a #curious, #structured, and #committed Salesforce Marketing Cloud Next specialist (or willing to) ready to help design and build the next generation of agentic, AI-powered customer engagement? /p /brpWe're looking for someone who thrives in dynamic environments, enjoys bridging business needs with strong solution design + hands-on Marketing Cloud configuration, and is genuinely excited to be at the front line of Salesforce's shift toward agentic marketing — Data 360 (formerly Data Cloud), Agentforce, and Marketing Cloud Next. /p /brpIf you love workshops AND you also love being in Marketing Cloud — building journeys, configuring agents, and shaping clean, data-driven engagement architectures — this role is for you /p /brpAs a Senior Techno-Functional Consultant, you will play a key role in designing and building impactful Marketing Cloud projects — including migrations toward Marketing Cloud Next — coaching junior colleagues, and shaping marketing automation best practices within a people-first, fast-moving consulting environment. /p /brul /brliYou've never worked with Salesforce. /li /brliYou don't enjoy workshops, problem-solving, or challenging business processes. /li /brliYou prefer staying only at “requirements level” and not getting involved in solution build configuration. /li /brliYou're not comfortable translating business needs into Salesforce features (journeys, data extensions, personalization, agentic automation…). /li /brliYou prefer waiting for instructions over taking initiative. /li /brliYou're not curious about how AI agents are reshaping marketing — you'd rather stick to what you already know. /li /br /ul /brpbDOES THIS SOUND LIKE YOU? /b /p /brul /brliStrong experience (3+ years) in Salesforce project delivery, with a solid understanding of functional consulting AND declarative build/configuration. /li /brlibStrong, hands-on experience with Salesforce Marketing Cloud Engagement is required, ideally complemented by Data 360 exposure. Genuine hands-on project experience with Marketing Cloud Next is a strong differentiator /b— the platform is very recent, so a fast learning curve and genuine curiosity matter as much as prior hands-on experience with it. /li /brliProven ability to lead requirement-gathering workshops and translate insights into Marketing Cloud solution designs and scalable engagement architectures. /li /brliStrong knowledge of Marketing Cloud building blocks — Journey Builder, Email/SMS/Mobile Studio, Data Extensions, Contact Builder, Automation Studio — and how they map onto Marketing Cloud Next's unified, Data 360-native model. /li /brliConfident in building declarative solutions: customer journeys and journey decisioning, dynamic content personalization, preference centers, approval processes, dashboards reporting. /li /brliComfortable working with technical teams and architects, understanding when to use configuration vs. custom development (AMPscript/SSJS, APIs) — knowing limits + best practices. /li /brliSkilled in documentation, training, and change management to support long-term adoption, including guiding clients through the move from legacy Marketing Cloud Engagement/Account Engagement to Marketing Cloud Next. /li /brliAnalytical mindset, excellent communication skills, and a proactive, solution-oriented approach. /li /brliSalesforce certifications (Marketing Cloud Consultant, Marketing Cloud Administrator/Email Specialist, Data 360 Consultant…) are strong assets; an Agentforce credential is a plus. /li /brliFluent in French and English – Dutch or Portuguese is a plus. /li /brliKnowledge of broader marketing automation, growth strategies, or digital campaigns is a strong asset. /li /br /ul /brp#Curious in how you grow, #Structured in how you deliver, and #Committed in what you bring to the team. /p /brh3YOUR ROLE RESPONSIBILITIES /h3 /brpAs a Senior Functional Consultant at asUgo, your mission will include: /p /brh3Business Analysis Advisory /h3 /brul /brliLead client workshops, challenge assumptions, and map customer engagement processes end-to-end. /li /brliTranslate needs into business requirements, user stories, and acceptance criteria. /li /brliIdentify improvement opportunities and propose scalable, future-proof Marketing Cloud solutions. /li /br /ul /brh3Solution Design (Techno-Functional) /h3 /brul /brliCreate functional and solution designs aligned with Salesforce Marketing Cloud and Marketing Cloud Next best practices. /li /brliDefine the data model (Data 360/Data Extensions), journey/automation approach, personalization strategy, and consent compliance framework. /li /brliMake clear trade-offs between configuration and development, and coordinate with developers/architects when needed. /li /br /ul /brh3Declarative Build Configuration (Hands-On) /h3 /brul /brliBuild solutions directly in Marketing Cloud using declarative tools: /li /brliEmail, SMS, WhatsApp and RCS messaging /li /brliData Extensions, Contact Builder and Data 360 segme