Marketing Manager AC

p /brbJob Band: /b Job Band 7 (JB7)br/ /brbHiring Manager: /b Thuy Van Nguyenbr/ /brbLead Recruiter: /b Paulina Piotrowskabr/ /brbCountry: /b Belgiumbr/ /brOur ability to grow, develop new capabilities and serve even more patients around the world depends on associates like you, who are passionate about our mission. Thank you for considering this new opportunity to further unlock your potential. /br /p /brh3Job Summary /h3 /brpThe Marketing Manager will play a pivotal role in driving business growth through strategic marketing initiatives within the global blood solutions business unit. This position requires a dynamic individual with a deep understanding of the healthcare landscape, proven expertise in marketing, and the ability to collaborate with cross-functional teams. The ideal candidate will be responsible for crafting go-to-market strategies, developing compelling content, enhancing sales capabilities through training, and building meaningful relationships with Key Opinion Leaders (KOLs) /p /brh3Essential Duties /h3 /brpStrategic Planning Business Growth: /p /brul /brliDevelop and execute comprehensive marketing plans to drive business growth and achieve revenue targets. /li /brliConduct market research to identify new opportunities, trends, and competitive landscape insights. /li /brliDefine and implement go-to-market strategies for product launches and market penetration. /li /br /ul /brh3Content Creation Management: /h3 /brul /brliCreate high-quality marketing content, including brochures, case studies, white papers, and digital assets, tailored to diverse audiences (clinicians, hospitals, distributors, etc.). /li /brliOversee digital marketing campaigns, including SEO, email marketing, and social media outreach. /li /brliCollaborate with design teams to ensure consistent and impactful branding across all channels. /li /br /ul /brh3Sales Enablement Training: /h3 /brul /brliDevelop sales training programs and tools to enhance the team's product knowledge and selling skills. /li /brliProvide marketing collateral and resources to support the sales process. /li /brliPartner with sales teams to gather market feedback and optimize marketing strategies accordingly. /li /br /ul /brh3Key Opinion Leader (KOL) Engagement: /h3 /brul /brliIdentify, build, and nurture relationships with KOLs and other influential stakeholders in the medical community. /li /brliFacilitate collaborations with KOLs for product endorsements, feedback, and clinical studies. /li /brliOrganize and manage KOL-driven events, such as webinars, panels, and workshops. /li /br /ul /brh3Performance Analysis Reporting: /h3 /brul /brliTrack and measure the performance of marketing campaigns, adjusting strategies as needed. /li /brliReport on key metrics, ROI, and overall marketing effectiveness to senior management. /li /brliMaintain compliance with industry regulations and standards in all marketing activities. /li /br /ul /brh3Minimum Qualification Requirements /h3 /brul /brliMaster’s degree in marketing, Business Administration, or a STEM related field. /li /brli5+ years of marketing experience, preferably within the medical device or healthcare industry. /li /brliProven track record of successful product launches and marketing campaign management. /li /brliNice to have; /br ul /br liMultiple language skills /li /br liBusiness acumen /li /br /ul /br /li /br /ul /brh3Other Expectations /h3 /brul /brliStrong analytical and strategic thinking skills. /li /brliExceptional written and verbal communication skills. /li /brliProficiency in digital marketing platforms, CRM tools, and data analytics. /li /brliDemonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment. /li /brliExperience with KOL engagement and understanding of healthcare regulations. /li /br /ul /brh3Additional Information /h3 /brul /brliRequires travel (30%+) /li /brliReports into Marketing Team Leader or Marketing Director EMEA /li /br /ul