Marketing Manager AC

pJob Band: Job Band 7 (JB7)br/Hiring Manager: Thuy Van Nguyenbr/Lead Recruiter: Paulina Piotrowskabr/Country: Belgium /ppOur ability to grow, develop new capabilities and serve even more patients around the world depends on associates like you, who are passionate about our mission. Thank you for considering this new opportunity to further unlock your potential. /ph3JOB SUMMARY /h3pThe Marketing Manager will play a pivotal role in driving business growth through strategic marketing initiatives within the global blood solutions business unit. This position requires a dynamic individual with a deep understanding of the healthcare landscape, proven expertise in marketing, and the ability to collaborate with cross-functional teams. The ideal candidate will be responsible for crafting go-to-market strategies, developing compelling content, enhancing sales capabilities through training, and building meaningful relationships with Key Opinion Leaders (KOLs) /ph3ESSENTIAL DUTIES /h3h3Strategic Planning Business Growth: /h3ulliDevelop and execute comprehensive marketing plans to drive business growth and achieve revenue targets. /liliConduct market research to identify new opportunities, trends, and competitive landscape insights. /liliDefine and implement go-to-market strategies for product launches and market penetration. /li /ulh3Content Creation Management: /h3ulliCreate high-quality marketing content, including brochures, case studies, white papers, and digital assets, tailored to diverse audiences (clinicians, hospitals, distributors, etc.). /liliOversee digital marketing campaigns, including SEO, email marketing, and social media outreach. /liliCollaborate with design teams to ensure consistent and impactful branding across all channels. /li /ulh3Sales Enablement Training: /h3ulliDevelop sales training programs and tools to enhance the team's product knowledge and selling skills. /liliProvide marketing collateral and resources to support the sales process. /liliPartner with sales teams to gather market feedback and optimize marketing strategies accordingly. /li /ulh3Key Opinion Leader (KOL) Engagement: /h3ulliIdentify, build, and nurture relationships with KOLs and other influential stakeholders in the medical community. /liliFacilitate collaborations with KOLs for product endorsements, feedback, and clinical studies. /liliOrganize and manage KOL-driven events, such as webinars, panels, and workshops. /li /ulh3Performance Analysis Reporting: /h3ulliTrack and measure the performance of marketing campaigns, adjusting strategies as needed. /liliReport on key metrics, ROI, and overall marketing effectiveness to senior management. /liliMaintain compliance with industry regulations and standards in all marketing activities. /li /ulh3MINIMUM QUALIFICATION REQUIREMENTS /h3ulliMaster's degree in marketing, Business Administration, or a STEM related field. /lili5+ years of marketing experience, preferably within the medical device or healthcare industry. /liliProven track record of successful product launches and marketing campaign management. /liliNice to have; /liliMultiple language skills /liliBusiness acumen /li /ulh3OTHER EXPECTATIONS /h3ulliStrong analytical and strategic thinking skills. /liliExceptional written and verbal communication skills. /liliProficiency in digital marketing platforms, CRM tools, and data analytics. /liliDemonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment. /liliExperience with KOL engagement and understanding of healthcare regulations. /li /ulh3ADDITIONAL INFORMATION /h3ulliRequires travel (30%+) /liliReports into Marketing Team Leader or Marketing Director EMEA /li /ul