Senior Digital Marketing Strategist

pSQLI is a European player in customer experience and digital transformation. We help major international brands create value through technology and digital innovation. /p pFrom strategy to implementation, we design and build robust digital platforms, scalable architectures and engaging customer experiences by combining advanced technology with deep technical expertise. /p pTo strengthen our teams of 2,200 employees across 12 countries, we are looking for driven people who share our values: Creativity, Engagement and a Future-minded approach. /p pSQLI Ghent creative agency; that’s us: more than 50 digital specialists working every day on projects that truly matter. As part of an international group, we combine the scale and expertise of a large digital agency with the commitment and agility of a close local team. /p pThat’s where you come in. /p pbThis position is only open to candidates who will be employed directly by us. We do not work with contractors or agencies for this role. /b /p pbWe Elevate. Digitally. /b /p pSQLI is a European player in customer experience and digital transformation. We help major international brands create value through technology and digital innovation. /p pFrom strategy to implementation, we design and build robust digital platforms, scalable architectures and engaging customer experiences by combining advanced technology with deep technical expertise. /p pTo strengthen our teams of 2,200 employees across 12 countries, we are looking for driven people who share our values: Creativity, Engagement and a Future-minded approach. /p pSQLI Ghent creative agency; that’s us: more than 50 digital specialists working every day on projects that truly matter. As part of an international group, we combine the scale and expertise of a large digital agency with the commitment and agility of a close local team. /p pThat’s where you come in. /p pbThis position is only open to candidates who will be employed directly by us. We do not work with contractors or agencies for this role. /b /p h3Job Description /h3 pKnow the ecosystem. Make the call. /p pAs a Senior Digital Marketing Strategist at SQLI Ghent, you turn complex business and marketing challenges into a focused digital strategy. You connect data, performance, content, search, social, websites, CRO, marketing automation, ecommerce and AI
- always with a clear view on what will create the most impact. /p pYou are the strategic link between our clients and our specialists. You understand the disciplines well enough to challenge their recommendations, connect their expertise and turn separate inputs into one strong direction. You define priorities, trade‑offs and investment decisions and translate them into a compelling story that (even not so marketing mature) clients understand, believe in and are ready to invest in. /p pWhat you will do /p ulliUncover the real challenge behind a client briefing. /li /ul ulliDevelop focused digital marketing strategies across the customer journey and funnel. /li /ul ulliConnect audience, content, channels, platforms, data and technology into one coherent approach. /li /ul ulliDecide what to prioritise, test, postpone or leave out. /li /ul ulliChallenge recommendations from performance, data, content, SEO, social, CRO and marketing automation specialists. /li /ul ulliTranslate strategy into realistic scopes, budgets, roadmaps, KPIs and next steps. /li /ul ulliBuild clear, persuasive presentations and lead strategic client conversations. /li /ul ulliShape and pitch solutions for existing clients and new opportunities. /li /ul ulliStay involved as strategy moves into execution, ensuring the original choices remain intact. /li /ul h3Qualifications /h3 ulli5+ years of relevant digital marketing experience, preferably in an agency or consultancy. /li /ul ulliDeep practical experience in at least one digital discipline and strong knowledge of the wider ecosystem. /li /ul ulliThe ability to assess whether data, media and specialist recommendations genuinely support the strategic objective. /li /ul ulliExperience leading multidisciplinary digital strategies rather than delivering one isolated channel. /li /ul ulliStrong strategic storytelling and presentation skills. /li /ul ulliConfidence in front of senior clients and the ability to challenge constructively. /li /ul ulliCommercial judgement: you can turn an open question into a credible and sellable solution. /li /ul ulliA pragmatic mindset. Your strategies are ambitious, but they can also be delivered. /li /ul ullibFluency in Dutch and English. French is an advantage. /b /li /ul h3Additional Information /h3 pA challenging role is important, but so is the environment around it. /p pAt SQLI, you’ll work on varied projects for leading brands such as Nestlé, Colruyt, Pierre Fabre and Jaguar Land Rover. You won’t spend years working on the same platform or solving the same problems. Each client brings new challenges, giving you the opportunity to broaden your experi