Brand Lead

**You. Better. With Alan.**
Alan is building a vertically integrated health partner that unites insurance and smart healthcare delivery into one seamless system. Our vision is to make prevention the new norm of care for all.


**Our mission:**
Help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.


By connecting all aspects of care (private, public, and direct to consumer) we create the most member-centric healthcare experience, reducing claims costs while generating new monetization opportunities.


**We partner with tens of thousands of companies across France 🇫🇷, Spain 🇪🇸, Belgium 🇧🇪, and Canada 🇨🇦, serving over a million members.**
**How we work: our Leadership Principles**

- **Mission is the Boss**
— We think long-term and are methodical optimists who take risks, seeking our mission's success above all else.
- **Distributed Ownership**
— Accountable enlightened despots: everyone owns their decisions and results.
- **Radical Transparency**
— All information is accessible and written-first, so everyone can make the best decisions asynchronously.
- **Always Growing**
— Direct, positive, and caring feedback, combined with self-growth ownership.

💫
**The Brand Lead role**
**Context**
In a context where Alan has surpassed one million members and positions itself as an integrated player in insurance, prevention, and access to healthcare—operating across four countries—we want to significantly boost our brand awareness and scale up our brand campaigns. This is why we’re recruiting a Brand Lead.


We’ve expanded across B2C, B2B, public sector, occupational medicine, and soon adjacent segments. We want to keep working on an unified brand narrative for the company.


We’re scaling fast across France, Spain, Belgium and Canada, with ambition to become N°1 health leader in Europe. To achieve this, we need a brand with a powerful positioning, that is flexible enough to work across different markets, cultural contexts, and levels of brand maturity.


We have great products to showcase with new product launches coming and a lovable brand that people trust.


We haven't done a major brand campaign since 2019.


**Pillars of the role**
The role revolves around four key pillars, which are as follows:



- Define Alan’s strategic brand positioning
- Dramatically grow brand awareness
- Launch stand-out brand campaigns
- Lead the Brand team

**Your traits and achievements**
**Define Alan’s strategic brand positioning**

- **Ability to deliver an incredible positioning**
: Proven track record of crafting distinctive, memorable brand positioning for complex multi-product companies.
- **High agency and decisiveness:**
Can cut through ambiguity, make bold strategic choices, and get stakeholders buy-in across countries and segments.
- **Translates positioning into tangible campaigns:**
Can translate Alan’s positioning into a clear set of campaign buckets (product launches, brand announcements, ambassadors, influencers…)

**Dramatically grow brand awareness**

- **Great taste and vision:**
Has led campaigns that clearly stood out creatively, with examples of work they’re proud of and can explain why it was distinctive.
- **Earns media ROI:**
Can generate organic momentum through social media or PR, and then scale it through broadcast media and paid, turning one idea into a true 360° campaign.
- **Data-driven decision maker:**
Is able to take full ownership of brand KPIs (awareness, consideration, branded search, etc.) and tracking tools to ensure a direct feedback loop between strategy, execution, and learnings.
- **Strategic thinking:**
Sees brand as a product, a system, a business asset, and a long-term defensive asset. Knows how to build a brand system actually adopted by Sales, Product, and Marketing teams.

**Launch stand-out brand campaigns**

- **Both strategic and hands-on**
: Can define campaign strategy but also roll up sleeves to execute, make creative decisions, and push work forward. Has personally owned end-to-end campaigns, from brief to post-mortem, with 1-2 concrete case studies where they can walk us through the problem, strategic choices, creative decisions, and results.
- **Led large-scale above the line campaigns:**
Has managed at least one sizable brand campaign budget (€1m+), in collaboration with creative agencies and media agencies, that drove a measurable lift in awareness and generated disproportionate attention.

**Build and organise the brand team**

- **Team builder and mentor:**
Has built brand teams before, can coach marketers, and enjoys developing people’s skills.
- **Operates in France, Spain or Belgium, and thinks globally**
: Knows our product, lives in our market, and can build relationships face-to-face with the team. Can shape a positioning and campaign approach that scales consistently across countries.

**Expected outcomes**

- Deliver amazing brand campaigns that materially lift Alan’s brand in 2026 while clarifying our positioning for our different segments
- Lead the brand team with high talent density and Alaners empowered to do their best work

**🙌**
**Perks & Benefits**
At Alan, we believe that
**being in good health is a basic need**
, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are
**happy, efficient and spend only high-quality time**
with co-workers.


**Therefore, We Offer**

- **Fair rewards**
– Generous equity packages complement your base salary, for permanent contracts only
- **Flexible Office**
– Amazing office space at our Paris HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you're the happiest
- **All the tools you need**
– Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones
- **Flexible vacation policy and flexible working hours**
– Organize your time as you wish
- **Delightful healthcare insurance**
– Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family, for permanent contracts only
- **Transport**
– Country-specific commuter benefits
- **Learning & Training opportunities**
– A highly flexible Training policy, free books and budget to attend and speak at conferences if the opportunity arises
- **Parental leave**
– Extended parental leave for all new parents, for permanent contracts only

**⭐ Important note: we hire people, not roles. ⭐**
After reading this job description,
**if you feel like you don't have all the necessary prerequisites**
but that it matches where you are now or what you'd like to grow into in your next position,
**we encourage you to apply**
Not everybody will enter our recruitment process, but all, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.


**If you identify yourself as a woman**
: Did you know that research shows women often apply only when meeting 100% of requirements? Remember, this is just a guide, not a checklist. We'll be thrilled to receive your application


🔖 Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.