CRO (Conversion Rate Optimization) Expert – B2B – Brussels

- **REQ-10108712**
- **03/02/2026**
- **Customer Journey**
- **Brussel, België**
- **ING Bank**

**Your Role & Work Environment**

As a CRO Epert, you are the driving force behind our digital sales and customer growth acceleration. You transform data into action, eperiments into breakthroughs, and friction into seamless eperiences. In a fast‑moving digital landscape, you orchestrate meaningful improvements across our sales funnels — from the very first click to the final sale – to push up conversion rates.

In this role, you will be working in Easy Banking, our Digital Sales B2B team driving growth for our Self-employed & Micro companies in Belgium. This is an eciting segment, with a focus on start-ups and entrepreneurs – the backbone of our economy and future growth.

**Your Key Responsibilities**

**Conversion & Eperimentation**

- Build and own a bold CRO roadmap that pushes boundaries and challenges assumptions – across digital onboarding & account opening, financing, and payment solutions.
- Run high‑impact A/B and multivariate tests using Adobe Target.
- Spot funnel drop‑offs instantly and turn insights into tangible conversion wins.
- Translate results into crisp, actionable recommendations that inspire squads to move fast.

**Funnel Optimization & Analytics**

- Dive deep into Adobe Analytics to decode user behaviour and uncover growth opportunities.
- Track the full funnel — from click to sale — and steer optimizations where they matter most.
- Own CRO KPIs and tell the story behind the numbers: conversion rate, start rate, drop‑offs, CPA and beyond.

**Content, U & SEO Enhancements**

- Hunt down friction and elevate every step of the customer journey.
- Boost landing‑page and sales‑flow performance through sharp U, smart content and SEO‑savvy improvements.
- Spot new capabilities and innovations that push our digital sales engine forward.

**Collaboration & Best Practice Sharing**

- Partner daily with Sales colleagues, Marketeers, Content and U eperts and the Product teams who share your ambition to grow.
- Turn CRO best practices into team standards and raise the bar across the organisation.
- Eperiment with new audiences, traffic drivers and creatives to fuel acquisition efficiency.

**We Look For**

- A creative, data‑driven optimizer who thrives on eperimentation and continuous learning.
- A challenger of the status quo who brings fresh energy to every digital journey.
- 5+ years of eperience in CRO, digital marketing, analytics or e‑commerce.
- B2B epertise / background is preferred, but not a must.
- Epertise in Adobe Analytics, Adobe Target and structured eperimentation.
- Strong grasp of U, digital behaviour and SEO fundamentals.
- A collaborative mindset and ease working in an agile, international environment.
- Master’s degree or equivalent eperience.
- Fluency in Dutch or French and English.

**We Offer You**

- A role with real impact in a rapidly evolving digital ecosystem.
- Challenging work and endless opportunities to grow.
- A dynamic, informal culture supported by passionate colleagues.
- An agile environment where ideas matter more than hierarchy.
- A fleible and empowering hybrid work model.

**We redefine banking. What about you?**

Your place of work

**Eplore the area**

Questions? Just ask
Karolina Pierog

Bij ING willen we het beste uit mensen halen. Daarom hebben we een inclusieve cultuur waarin iedereen de kans krijgt om te groeien en een verschil te maken voor onze klanten en de samenleving. Diversiteit, gelijkheid en inclusie staan bij ons altijd voorop. We behan iedereen eerlijk, ongeacht leeftijd, geslacht, genderidentiteit, culturele achtergrond, ervaring, geloof, ras, etniciteit, beperking, gezinssituatie, seksuele geaardheid, sociale afkomst of wat dan ook. Heb je hulp nodig of kunnen we iets voor je doen tijdens je sollicitatie of gesprek? Neem dan contact op met de recruiter die bij de vacature vermeld staat. We werken graag samen met jou om het proces eerlijk en toegankelijk te maken. Lees hier meer over hoe wij staan voor diversiteit, inclusie en erbij horen.