Senior Digital Sales Expert

il y a 2 semaines

Laeken, Belgique Vivid Resourcing Temps plein

Senior Digital Sales Expert (Digital Sales – Banking) – Freelance A customer of ours in the banking sector in Brussels are looking for a Senior Digital Sales Expert to join on a long-term freelance basis. They are undergoing a major digital transformation aimed at increasing digital and mobile sales across their key products. This includes improving the full digital buyer journey, strengthening SEO performance, driving paid & owned traffic, and running continuous experimentation to optimise conversion rates. They are therefore looking for a Senior Digital Sales Expert who can take ownership of traffic generation, funnel optimisation, and digital content performance while working closely with marketing, analytics, and product teams. Responsibilities: Manage the full digital buyer journey from traffic acquisition to lower-funnel conversion. Create and optimise tactical paid & owned campaigns (SEA, programmatic, social, content). Analyse funnel and traffic performance using tools such as Adobe Analytics. Build and manage experimentation backlogs including A/B tests and journey optimisation initiatives. Optimise web and app pages for SEO, conversion, and user experience. Define and refine audience targeting and retargeting strategies using DMP tools. Develop short-, mid-, and long-term digital sales improvement strategies. Share best practices on SEO, acquisition, and conversion optimisation across squads. Monitor full-funnel performance (click → sale) and implement data-driven improvements. Work closely with stakeholders to ensure adoption of digital optimisation tools and capabilities. Requirements: Proven experience as a Digital Sales Expert, Growth Marketer, Digital Strategist, or similar role. 5+ years' experience in digital marketing, performance optimisation, SEO/SEA, or e-commerce. Strong analytical skills and experience with Adobe Analytics, AEP, Cognos, Jarvis, SEMrush. Hands-on experience with A/B testing and experimentation methodologies. Collaborative mindset with the ability to work across marketing, analytics, and product teams. Fluent in Dutch or French, plus English. Master's degree or equivalent experience. Additional Details START DATE: ASAP DURATION: 12 Months (Long-term extension expected) CONTRACT: Freelance LOCATION: Brussels (50% remote) ONSITE POLICY: Hybrid HOURS PER WEEK: 40 LANGUAGES: Dutch or French + English INTERVIEW PROCESS: 1–2 stages

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